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Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

Splash - Calendar

Splash – Calendar

Photographer Tejal Patni and fashion designer Furne Oné have joined forces to create this year’s Splash calendar. Called ‘In Love with Fashion’, the 2014 edition of the calendar was shot by Patni and styled by Oné. Project In Love with Fashion Client Splash Concept and photography Tejal Patni Wardrobe designer and stylist Furne Oné@ Amato […]

Splash – Fashion Ball

Splash – Fashion Ball

Fashion retailer Splash has launched its first ever TV campaign as it gears up to celebrate its 20th anniversary next year. Created by The Classic Advertising Partnership, the commercial will be shown on MBC 1, MBC 2, Dubai TV, Sama Dubai and MBC 4, amongst others, along with top Asian channels. Raza Beig, CEO of […]