RSSAll Entries Tagged With: "Social"

Study: Twitter finds 16 million football fans in MENA

Study: Twitter finds 16 million football fans in MENA

By Benjamin Ampen, Managing Director, MENA, Twitter From professional footballers’ thoughts and football club news, to sports journalists’ opinions and live match broadcasts that are celebrated, lamented or debated; these conversations happen across Twitter in real time, informing fans of everything that’s happening around the sport in an open, public platform. For perspective, the last […]

Motivate partners with Vamp to build new media offering

Motivate partners with Vamp to build new media offering

Motivate Media Group last week announced a partnership with Vamp, the world’s leading influencer marketing platform. The venture, which encompasses the Middle East and North Africa region, creates a significant opportunity for Motivate as it focuses on growing its digital footprint through the amplification of its digital and social audience that currently reaches 1 million […]

Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

World Assembly of Youth leader calls for ministers to join social media

World Assembly of Youth leader calls for ministers to join social media

To speak to youth, parliamentarians must use social media, said Ediola Pashollari, secretary general of the World Assembly of Youth (WAY). “It’s the quickest platform; in a way it’s less restrictive or controlled,” she said. She admitted that there can be repercussions in some states, but it allows governments to assess different viewpoints from their […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

Lovin Dubai buys 7Days’ social media handles

Lovin Dubai buys 7Days’ social media handles

Augustus, the holding company behind online news and entertainment guide Lovin Dubai, has bought the social media channels that used to belong to defunct UAE daily newspaper 7Days. The free tabloid closed at the end of December after struggling to find a viable business model in a climate of reduced print advertising spend. However, over […]

'You have to create engaging content everyday’: Chris Skinner, UM MENA

‘You have to create engaging content everyday’: Chris Skinner, UM MENA

The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.