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Etihad Airways Partner airlines choose Starcom for global media

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

SMG readopts regional structure, names Iain Jacob EMEA president

SMG readopts regional structure, names Iain Jacob EMEA president

For the past four years, SMG had been using a cluster model that grouped countries by ‘market dynamics’.

Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

Digital Essays 2014: Analog thinking in a digital age

Digital Essays 2014: Analog thinking in a digital age

Ali Nehme believes that marketers need to mirror agility and experiences consumers expect today. Purchase and consumption shifts are paving the way for dramatic new habits, ones that will continue to evolve until they become dominant. These new habits are not being translated into a shift in spend and investment. The endless struggle to protect […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Starcom MediaVest appoints Sue Frogley global commercial director

Starcom MediaVest appoints Sue Frogley global commercial director

She moves from Dentsu Aegis Media, and will report to Laura Desmond, global CEO, SMG, in the newly created role. Starcom MediaVest Group (SMG) has announced the appointment of Sue Frogley to a newly created role of global commercial director. She  joins SMG from Dentsu Aegis Media, where she was president of commercial operations. Based in London, she will report to Laura Desmond, global […]

MediaVest adds Wrigley brands to portfolio

MediaVest adds Wrigley brands to portfolio

Media agency for Mars will now handle all Wrigley brands. The account moves from OMD. Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD. MediaVest, which has handled media planning and buying for Mars, will […]

Havas Media wins Emirates' global media account

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008. Boutros Boutros, divisional senior vice-president corporate communications, marketing and […]

Yahoo! must tap into Tumblr’s mobility and data

Yahoo! must tap into Tumblr’s mobility and data

Rayan Karaky is chief digital officer at SMG MENA “Before the ink had dried on Yahoo!’s acquisition of Tumblr, some users were already calling Tumblr CEO David Karp a sell-out. Others went as far as pronouncing Tumblr dead. Yahoo! doesn’t have the best track record, but at face value the deal makes perfect sense for […]