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Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

Shoe Mart – Spring/summer

Shoe Mart – Spring/summer

Partnership has carried forward the idea of ‘love to be in your shoes’ for another season as a part of a strategy to raise the level of aspiration in the Shoe Mart brand communication. Project Spring/summer 2012 season Client Shoe Mart Gulf Creative agency The Classic Partnership Advertising Chief creative officer John Mani Executive creative […]

Shoe Mart – Autumn/winter

Shoe Mart – Autumn/winter

The new Shoe Mart Autumn/Winter campaign, created by Dubai-based Partnership, is designed to be a celebration of the good life, as experienced by those who wear the footwear the store offers. The print and outdoor executions show various ‘beautiful people’ in high-profile settings (and chic shoes), poised to take on the world. The campaign will […]