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They don’t make Mad Men like they used to...

They don’t make Mad Men like they used to…

… but grey suits still abound, writes Frances Valerie Bonifacio, director of strategy at Serviceplan Group Middle East Unfortunately, top men in advertising these days are a lot less chauvinistic and self-absorbed than they used to be. Gone are the Mad Men days of pompous egos and flannel suits, of dry witticisms and cynical arrogance […]

Digital Essays 2017: Beyond performance: the age of digitally powered storytelling

Digital Essays 2017: Beyond performance: the age of digitally powered storytelling

By Daniel Solomou, head of performance and search, Serviceplan Middle East, and Suparshv Chopra, director for digital media, Mediaplus Espresso Overall the marketing industry is in a very healthy place. Innovations in ad tech and the rise of advanced data science have helped bridge the gap between marketers and consumers like never before. The modern […]

Is there such a thing as digital retail?

Is there such a thing as digital retail?

Martin Oisterschek, director of innovation at Serviceplan Group Middle East, looks at where the code meets the road in the future of shopping Hear me out before you turn that page, because chances are, digital retail may not be what you think it is. It certainly goes beyond simply replacing a point of sale poster […]

Digital Essays 2014: Is mobile the new digital?

Digital Essays 2014: Is mobile the new digital?

Hassan Khatoun (left) and Florian Gmeinwieser contend that mobile has rendered all other digital formats mainstream. Honey, we shrunk the world wide web, or did we? If the current race among marketers to win the new digital mobile consumer is at all an indication, we’ve reached a new era – where the new face of […]

Is TV really dead and is video (now) king?

Is TV really dead and is video (now) king?

Serviceplan Middle East’s Natividad-Bonifacio reflects on learnings from the second edition of Initiative Talks, hosted in Dubai on 25 September. When we got an invitation a couple of weeks ago, to join the discussion on ‘Video is King’ at the second Initiative Talks event, we jumped at the opportunity. Why not? The invitation was just […]

Serviceplan to open media buying wing

Serviceplan to open media buying wing

Serviceplan Middle East is set to launch a media planning and buying arm in the region. Mediaplus is due to launch in April with the hiring of two people, with plans to expand to 20 by the end of June next year. Rami Hmadeh, managing partner at Serviceplan Middle East, said: “What we’re adding is […]