RSSAll Entries Tagged With: "Saudi Arabia"

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

According to Bloomberg analysts, the projected impact to the economy of the recent decree that women in Saudi Arabia are to be allowed to drive cars could be as much as $90bn over time. This has a sizeable economic impact when you consider it’s only part of the government’s progressive strategy for the overall ‘Vision […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

STC unveils a fresh side to Saudi Arabia’s image

STC unveils a fresh side to Saudi Arabia’s image

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small […]

Dentsu Aegis' iProspect launches in Saudi Arabia

Dentsu Aegis’ iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub. IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social. Saudi operations will be headed by […]

Grey wins Subway for Saudi Arabia

Grey wins Subway for Saudi Arabia

Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia. The agency scooped the fast food franchise following a six-way pitch held over four months. Grey’s Riyadh office will handle all of Subway’s advertising and communication for all of the brand’s branches across the kingdom. Marc Bouharb, MD at […]

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its Dubai office in 2013. A statement from the company says: “The brief for the PR agency that wins the UAE/Saudi Arabia […]

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Growth on track says chairman Roger Sahyoun; group eyes digital opportunity in KSA, media agency presence in Iran. The hunt is on for a new CEO for Equation Media, the media agency of The Network Communication Group, following the exit of Karim Koraytem in December 2014. In conversation with Campaign Middle East, group chairman Roger […]

Agency 222 launches first phase of regional expansion

Agency 222 launches first phase of regional expansion

Doha-based Agency 222 is to expand into Saudi Arabia with the opening of offices in Riyadh and Jeddah. The move is the first phase of a regional expansion plan that will include the launch of operations in the UAE next year, with other regional and international markets also of interest to the agency as it […]

Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]

 National Food Industries Company – Luna

National Food Industries Company – Luna

Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase. Project Luna Evaporated Milk Client National Food Industries Company Ltd Agency Anthem Executive creative director Mark Ringer Creative director Andrew Charles Copywriter Mark Ringer Art […]