All Entries Tagged With: "Saudi Arabia"
Answering the call for empowerment
As women in Saudi Arabia call for more equality, brands must give them the power they seek, argues Alexandra Tohme “If ever there was a time for retailers to take advantage of a mass shift in female customer expectations, this is it. Tracking the influence of North African unrest on Saudi Arabia through internet memes [...]
MasterCard – Everyone can play
MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released [...]
Political turmoil adds to downgrade in global adspend forecast
Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year. The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the [...]
Saatchi & Saatchi consolidates operations in Saudi Arabia
Advertising network Saatchi & Saatchi is sharpening its focus on Saudi Arabia and placing its Riyadh and Jeddah offices under one management. The move has been made in a bid to build stronger relationships in the GCC’s most important consumer market, with a new vision for the agency’s Saudi network being mapped out by Adil [...]
ITFC chooses TBWA\Raad\Saudi Arabia as strategic ad partner
The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank, has appointed TBWA\Raad\Saudi Arabia as its advertising partner. According to Dr Waleed bin Abdul Mohsen Al Wohaib, CEO of ITFC, the organisation chose the agency because of its creativity and dynamism, combined with local knowledge and global expertise. The International Islamic [...]
Renault hands Saudi creative brief to TBWA\Raad
TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies. The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom. Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We [...]
