RSSAll Entries Tagged With: "Saudi Arabia"

Dentsu Aegis' iProspect launches in Saudi Arabia

Dentsu Aegis’ iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub. IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social. Saudi operations will be headed by […]

Grey wins Subway for Saudi Arabia

Grey wins Subway for Saudi Arabia

Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia. The agency scooped the fast food franchise following a six-way pitch held over four months. Grey’s Riyadh office will handle all of Subway’s advertising and communication for all of the brand’s branches across the kingdom. Marc Bouharb, MD at […]

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its Dubai office in 2013. A statement from the company says: “The brief for the PR agency that wins the UAE/Saudi Arabia […]

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Growth on track says chairman Roger Sahyoun; group eyes digital opportunity in KSA, media agency presence in Iran. The hunt is on for a new CEO for Equation Media, the media agency of The Network Communication Group, following the exit of Karim Koraytem in December 2014. In conversation with Campaign Middle East, group chairman Roger […]

Agency 222 launches first phase of regional expansion

Agency 222 launches first phase of regional expansion

Doha-based Agency 222 is to expand into Saudi Arabia with the opening of offices in Riyadh and Jeddah. The move is the first phase of a regional expansion plan that will include the launch of operations in the UAE next year, with other regional and international markets also of interest to the agency as it […]

Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]

 National Food Industries Company – Luna

National Food Industries Company – Luna

Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase. Project Luna Evaporated Milk Client National Food Industries Company Ltd Agency Anthem Executive creative director Mark Ringer Creative director Andrew Charles Copywriter Mark Ringer Art […]

King Khalid Foundation – Some things can't be covered

King Khalid Foundation – Some things can’t be covered

The abuse of women is a taboo subject in Saudi Arabia. Nobody really knows the statistics, but an estimated 92 per cent of married women are abused, although others believe the figure to be much lower. This is why Memac Ogilvy approached the King Khalid Foundation with the idea of bringing women’s abuse to the […]

Zain hands Saudi brief to Promoaction DDB

Zain hands Saudi brief to Promoaction DDB

Promoaction DDB has won the advertising account for regional telco Zain in Saudi Arabia following a review involving 10 agencies. The agency will handle the account through its network of subsidiary and sister agencies in the kingdom. “We are delighted to have won such a prestigious account,” said Khaled Kafarsoussa, president of Promoaction DDB. “The […]

Yaish to take on Impact BBDO role in Saudi Arabia

Yaish to take on Impact BBDO role in Saudi Arabia

Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia. Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the […]