All Entries Tagged With: "Saudi Arabia"
King Khalid Foundation – Some things can’t be covered
The abuse of women is a taboo subject in Saudi Arabia. Nobody really knows the statistics, but an estimated 92 per cent of married women are abused, although others believe the figure to be much lower. This is why Memac Ogilvy approached the King Khalid Foundation with the idea of bringing women’s abuse to the [...]
Zain hands Saudi brief to Promoaction DDB
Promoaction DDB has won the advertising account for regional telco Zain in Saudi Arabia following a review involving 10 agencies. The agency will handle the account through its network of subsidiary and sister agencies in the kingdom. “We are delighted to have won such a prestigious account,” said Khaled Kafarsoussa, president of Promoaction DDB. “The [...]
Yaish to take on Impact BBDO role in Saudi Arabia
Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia. Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the [...]
Answering the call for empowerment
As women in Saudi Arabia call for more equality, brands must give them the power they seek, argues Alexandra Tohme “If ever there was a time for retailers to take advantage of a mass shift in female customer expectations, this is it. Tracking the influence of North African unrest on Saudi Arabia through internet memes [...]
MasterCard – Everyone can play
MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released [...]
Political turmoil adds to downgrade in global adspend forecast
Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year. The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the [...]
Saatchi & Saatchi consolidates operations in Saudi Arabia
Advertising network Saatchi & Saatchi is sharpening its focus on Saudi Arabia and placing its Riyadh and Jeddah offices under one management. The move has been made in a bid to build stronger relationships in the GCC’s most important consumer market, with a new vision for the agency’s Saudi network being mapped out by Adil [...]
ITFC chooses TBWA\Raad\Saudi Arabia as strategic ad partner
The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank, has appointed TBWA\Raad\Saudi Arabia as its advertising partner. According to Dr Waleed bin Abdul Mohsen Al Wohaib, CEO of ITFC, the organisation chose the agency because of its creativity and dynamism, combined with local knowledge and global expertise. The International Islamic [...]
Renault hands Saudi creative brief to TBWA\Raad
TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies. The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom. Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We [...]
