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Agency 222 launches first phase of regional expansion

Agency 222 launches first phase of regional expansion

Doha-based Agency 222 is to expand into Saudi Arabia with the opening of offices in Riyadh and Jeddah. The move is the first phase of a regional expansion plan that will include the launch of operations in the UAE next year, with other regional and international markets also of interest to the agency as it […]

Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]

 National Food Industries Company – Luna

National Food Industries Company – Luna

Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase. Project Luna Evaporated Milk Client National Food Industries Company Ltd Agency Anthem Executive creative director Mark Ringer Creative director Andrew Charles Copywriter Mark Ringer Art […]

King Khalid Foundation – Some things can't be covered

King Khalid Foundation – Some things can’t be covered

The abuse of women is a taboo subject in Saudi Arabia. Nobody really knows the statistics, but an estimated 92 per cent of married women are abused, although others believe the figure to be much lower. This is why Memac Ogilvy approached the King Khalid Foundation with the idea of bringing women’s abuse to the […]

Zain hands Saudi brief to Promoaction DDB

Zain hands Saudi brief to Promoaction DDB

Promoaction DDB has won the advertising account for regional telco Zain in Saudi Arabia following a review involving 10 agencies. The agency will handle the account through its network of subsidiary and sister agencies in the kingdom. “We are delighted to have won such a prestigious account,” said Khaled Kafarsoussa, president of Promoaction DDB. “The […]

Yaish to take on Impact BBDO role in Saudi Arabia

Yaish to take on Impact BBDO role in Saudi Arabia

Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia. Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the […]

Answering the call for empowerment

Answering the call for empowerment

As women in Saudi Arabia call for more equality, brands must give them the power they seek, argues Alexandra Tohme “If ever there was a time for retailers to take advantage of a mass shift in female customer expectations, this is it. Tracking the influence of North African unrest on Saudi Arabia through internet memes […]

MasterCard – Everyone can play

MasterCard – Everyone can play

MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released […]

Political turmoil adds to downgrade in global adspend forecast

Political turmoil adds to downgrade in global adspend forecast

Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year. The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the […]

Saatchi & Saatchi consolidates operations in Saudi Arabia

Saatchi & Saatchi consolidates operations in Saudi Arabia

Advertising network Saatchi & Saatchi is sharpening its focus on Saudi Arabia and placing its Riyadh and Jeddah offices under one management. The move has been made in a bid to build stronger relationships in the GCC’s most important consumer market, with a new vision for the agency’s Saudi network being mapped out by Adil […]