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Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

SapientNitro closes regional doors following loss of Mars

SapientNitro closes regional doors following loss of Mars

After almost a year of uncertainty, SapientNitro’s regional operation has closed its doors. The Dubai office of SapientNitro was set up in April 2010 to handle Mars’ Dove Galaxy account, but BBDO Worldwide and DDB Worldwide took over the business previously handled by TBWA and SapientNitro after the FMCG giant Mars’ re-alignment of its global […]

SapientNitro’s Dubai future thrown into doubt

SapientNitro’s Dubai future thrown into doubt

The future of SapientNitro’s regional operation has been thrown into the doubt following FMCG giant Mars’ re-alignment of its global agency roster. The Dubai office of SapientNitro was set up in April last year to handle Mars’ Dove Galaxy account, but BBDO Worldwide and DDB Worldwide have taken over the business previously handled by TBWA […]