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Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

 The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.  Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal. A joint statement informed that the agreement has been […]