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Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]

Establishment survey begins ahead of comprehensive UAE radio audit

Establishment survey begins ahead of comprehensive UAE radio audit

A radio-auditing programme has been launched in the UAE, and will go live in the second half of 2017. In mid-April, an establishment survey was begun, polling 18,000 people to understand the demographic breakdown of the market and help guide how a sample should later be set up. That sample will be “in the high […]

Evan’s blog: Simmering audiences into stupor

Evan’s blog: Simmering audiences into stupor

The Memac Ogilvy & Mather CSO argues that safe approaches to advertising are putting off audiences.