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Interview with Banali Malhotra, RAKBANK's Marketing Director.

Interview with Banali Malhotra, RAKBANK’s Marketing Director.

Banking is boring,” says Banali Malhotra, director of marketing at the UAE’s Rakbank. “Everyone is talking about the same product: rate, fixed-rate, interest rate. Everything is the same and everyone has the same suite of products to offer, so how do you differentiate yourself?” The answer, she says, is to make advertising more fun and interesting. Over […]