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Qtel – Arab Games

Qtel – Arab Games

Leo Burnett has created a 60-second TV commercial for Qtel as part of the company’s sponsorship of the 12th Arab Games, which take place in Doha between 9 and 23 December. Due to the latest events and developments in the Arab world, the TVC seeks to spread a message of unity, pride and belonging amongst […]

Qtel rolls out major Arab Games campaign

Qtel rolls out major Arab Games campaign

Qtel has launched the most far-reaching sponsorship campaign ever produced for a major sporting event in Qatar. The campaign, which is a celebration of athletic performance and Arab pride, is being rolled out as part of Qtel’s diamond sponsorship of the 12th Arab Games, which kick off in Doha on 9 December. Created by Leo […]

Qtel – Ramadan

Qtel – Ramadan

Increasingly the gap between the older and younger generations is widening. During the Holy Month of Ramadan, Qtel decided to embark on a campaign to bring people closer together. ‘It’s time to talk again’ raises the issue through a six-part TV ad series, airing throughout Ramadan and Eid. The TV campaign, developed and executed by […]

Leo Burnett wins coveted Qtel account

Leo Burnett wins coveted Qtel account

Leo Burnett has won the integrated creative account for Qatari telco Qtel. The win brings to a conclusion one of the biggest pitches of the past 12 months, with the account covering both the company’s corporate and consumer services. The incumbent on the account was Impact BBDO. Leo Burnett Doha will provide communication management, strategic […]

Hitler and the Virgin Mobile tweetup cancellation

Hitler and the Virgin Mobile tweetup cancellation

The long-running  pitch for Qatar Virgin Mobile Service’s (QVMS) advertising account came to an abrupt end recently following the shutting down of the mobile company’s operations. Qatar’s telco regulator, ictQatar, ordered Qtel – QVMS’ parent company – to shut down the mobile provider’s operations, saying there was no licence for a third telecommunications service provider. According […]

UM wins Qtel's media buying account

UM wins Qtel’s media buying account

UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been […]

Qtel calls creative advertising review

Qtel calls creative advertising review

Qtel has called a review of its creative advertising and media accounts. The Qatari telecommunications company confirmed that the pitch was taking place, but added that it was too early in the process for the company to comment any further. A number of agencies are understood to be involved in the review, including incumbent Impact […]