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Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Ink to publish Qatar Airways' Oryx

Ink to publish Qatar Airways’ Oryx

London-based travel media company Ink is to take over production of Qatar Airways’ in-flight magazine Oryx, with its first issue appearing on January 1. In an interview with Arab News, Ink’s joint CEO Michael Keating said: “What we’re doing is massively upgrading the magazine; it’s going to be much more premium in feel.” Regionally, Ink has […]

Qatar Airways calls Middle East media pitch

Qatar Airways calls Middle East media pitch

Qatar Airways has kicked off a regional search for a media agency. The Doha-based aviation giant  is understood to have approached  a number of media networks to pitch for the media planning and buying brief for the Middle East and North Africa. There is no incumbent agency on the account as the duties are currently […]

Qatar Airways takes FC Barcelona stars on holiday

Qatar Airways takes FC Barcelona stars on holiday

Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers ‘over 140 destinations’ message

Qatar Airways – The Land of FCB

Qatar Airways – The Land of FCB

Qatar Airways has released a film to promote its sponsorship of Barcelona FC. The ad, created by 180 Amsterdam, features Barcelona players filling various jobs around the city – Gerard Piqué, for example, takes the role of a customs officer. It will be aired on TV and online (through YouTube and the brand’s website) and […]

Qatar Airways launches global TV campaign

Qatar Airways launches global TV campaign

Qatar Airways has launched a global TV campaign that aims to highlight the airline’s growing range of destinations and its award-winning cabin crew. Developed by Singapore-based agency Batey, the spots were unveiled at the Paris Air Show yesterday and will be aired on major global and regional news networks, including the BBC, CNN, Channel News […]

Qatar Airways launches global TV campaign

Qatar Airways launches global TV campaign

Qatar Airways has launched a global TV campaign that aims to highlight the airline’s growing range of destinations and its award-winning cabin crew. Developed by Singapore-based agency Batey, the spots were unveiled at the Paris Air Show yesterday and will be aired on major global and regional news networks, including the BBC, CNN, Channel News […]

Qatar Airways calls global media review

Qatar Airways calls global media review

Qatar Airways has kicked off a review of its estimated $30 million global media account, according to Campaign‘s sister title in the UK. The airline, which uses the tagline “The world’s five-star airline”, is understood to have approached a number of media networks to pitch for the account. The national carrier of Qatar last reviewed […]

Qatar Airways calls advertising review

Qatar Airways calls advertising review

Qatar Airways has called a review of its advertising account. The airline, which uses the tagline ‘The world’s 5-star airline’, would not comment on the move or confirm that it was taking place, although it is understood that an RFP has been sent out to a number of agencies. Batey Singapore won the airline’s creative […]