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How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Motivate launches FourFourTwoArabia.com football site

Motivate launches FourFourTwoArabia.com football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched FourFourTwoArabia.com, under license from Haymarket Media. The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks […]

Vice to launch Arabic platform from UAE base within six months

Vice to launch Arabic platform from UAE base within six months

Youth media brand Vice should launch in the MENA region within three to six months. Vice founder and CEO Shane Smith visited the UAE last week to “get the ball rolling on Vice’s operations in MENA,” said the company. This is the first time Smith has been in the region since Vice and Dubai-based media […]

Harrods Magazine Arabia launches

Harrods Magazine Arabia launches

Harrods Magazine Arabia has launched in response to customers’ requests for news from Harrods throughout the year, says The Mediavantage, which handles the store’s media sales in the region. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters […]

Ink to publish Qatar Airways' Oryx

Ink to publish Qatar Airways’ Oryx

London-based travel media company Ink is to take over production of Qatar Airways’ in-flight magazine Oryx, with its first issue appearing on January 1. In an interview with Arab News, Ink’s joint CEO Michael Keating said: “What we’re doing is massively upgrading the magazine; it’s going to be much more premium in feel.” Regionally, Ink has […]