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El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Top 10 News Stories 2016

Top 10 News Stories 2016

1 This year marked the end of an era as Etihad Airways dropped M&C Saatchi as its global creative agency after five years. The partnership, ended after a contractual review, put Etihad in the headlines around the world with its campaign featuring Hollywood star Nicole Kidman. In consolation to M&C, Etihad did not re-pitch the account […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Alain Brahamcha named new CEO for Mediavest | Spark

Alain Brahamcha named new CEO for Mediavest | Spark

Publicis Media Middle East has announced another change in leadership as part of the group’s global restructure. Alain Brahamcha, former client managing director at Starcom, has been appointed as CEO of Mediavest | Spark, Middle East. A Starcom veteran of 16 years, Brahamcha was responsible for introducing and increasing digital progress for clients such as P&G, Samsung, Orbit Showtime Network, Tiffany & […]

Campaign graduates 2016: Aleesha Sayyed

Campaign graduates 2016: Aleesha Sayyed

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Age: 25 Degree: MBA in Marketing & Finance, BIMHRD, India, 2014 Position: Media executive, Mediavest “You have to be a hybrid” is what I keep hearing from people in the industry; and it’s true. […]

‘An agency should be an angst-free zone’ - Jan Leube

‘An agency should be an angst-free zone’ – Jan Leube

Publicis’ new regional executive creative director Jan Leube talks whips, arrows and tears with Eleanor Dickinson

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

 The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.  Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal. A joint statement informed that the agreement has been […]