RSSAll Entries Tagged With: "Publicis"

Alex Saber’s lessons from the ladder

Alex Saber’s lessons from the ladder

With 25 years of experience, the Publicis Media chairman says people, empowerment and trust are essential This year marks a milestone in what has been an exciting and fulfilling career for me: a quarter of a century as an industry veteran. When I think about my career, I can’t help but be inspired by a […]

MEDIA FACES TO WATCH 2018

MEDIA FACES TO WATCH 2018

AHMAD DARRAJ 30 Senior Branded Content Specialist, OMD Dubai CAREEER PATH: Ahmad started his career at an advertising agency before moving to the group in Jan 2015. Won the advancing content & experiences award in 2017. NOMINATION: Ahmad is constantly pushing the boundaries & utilizing the full scope of C&E. Ahmad has recommended and executed […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

UM wins STC media account

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

Cannes Diaries 2017: Publicis Worldwide's Bruno Bertelli

Cannes Diaries 2017: Publicis Worldwide’s Bruno Bertelli

Check out what Publicis Worldwide chief creative officer Bruno Bertelli saw as he judged the outdoor category at Cannes this year.    

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Top 10 News Stories 2016

Top 10 News Stories 2016

1 This year marked the end of an era as Etihad Airways dropped M&C Saatchi as its global creative agency after five years. The partnership, ended after a contractual review, put Etihad in the headlines around the world with its campaign featuring Hollywood star Nicole Kidman. In consolation to M&C, Etihad did not re-pitch the account […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]