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Signs of things to come

Signs of things to come

By Amer El Hajj, chief investment officer, Publicis Media MENA. Can you imagine Times Square without its iconic neon signs, or the Shibuya Crossing without  its LED lights? Outdoor advertising goes as far back as the ancient Egyptian era, when laws and treaties were communicated on tall stone obelisks. Following that, the ancient Greeks advertised the Olympic games […]