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Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Review of the Year 2016: Riding the Storm

Review of the Year 2016: Riding the Storm

The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

 The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.  Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal. A joint statement informed that the agreement has been […]

Does the advertising world stand for justice and humanity?

Does the advertising world stand for justice and humanity?

I was told recently that businesses don’t make decisions based on morality. This statement depressed me. It depressed me because I know it’s true, although Maurice Lévy, the CEO of Publicis Groupe, would probably disagree. To businesses, Israel is just another market. Another source of income and profit. Never mind Palestinian dispossession, suffering and poverty […]

Should the advertising world boycott Israel?

Should the advertising world boycott Israel?

Near silence emerges from the advertising community when questioned about potential boycotts of Israel If actress Scarlett Johansson achieved anything by choosing SodaStream over her ambassadorial role with Oxfam, it was to increase global awareness of the Palestinian Boycott, Divestment and Sanctions (BDS) campaign against Israel. As BDS co-founder Omar Barghouti told The Guardian at […]

New beginnings for Publicis Graphics

New beginnings for Publicis Graphics

Advertising network Publicis Graphics is in the process of moving to new offices in Dubai Media City following the completion of its buyout by Publicis Worldwide. The network is now called Publicis Middle East and is being overseen by Raja Trad, CEO of Leo Burnett Group of Companies MENA, with the move to Media City […]

Publicis Groupe enters Palestinian market

Publicis Groupe enters Palestinian market

Publicis Groupe has become the first major communications network to enter the Palestinian market. The group has purchased 20 per cent of Ramallah-based agency Zoom Advertising, with Publicis given the option to increase its stake in the future. The deal was signed yesterday by Publicis Groupe chief executive Maurice Lévy, with Zoom becoming Publicis Zoom. […]

Publicis Groupe acquires Flip Media

Publicis Groupe acquires Flip Media

Publicis Groupe has bought Dubai-headquartered digital agency Flip Media for an undisclosed sum. The agency will be folded into Leo Burnett Worldwide and will retain its name as part of the 100 per cent buy-out. The agency’s founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors, […]