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Hug promotes Bassel Sawy to general manager

Hug promotes Bassel Sawy to general manager

Hug Digital has announced the promotion of Bassel Sawy to general manager of the agency’s Dubai operations. Having only joined Hug MENA (now part of Grey Group and WPP) earlier this year, as director of client servicing & social, Sawy has quickly gained respect from colleagues and clients alike, navigating a rapidly growing agency. Tim […]

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

MullenLowe MENA names Matt Butterworth managing director

MullenLowe MENA names Matt Butterworth managing director

After  seven months as the regional director of digital and integration, Matthew Butterworth has been promoted to managing director of  MullenLowe MENA. A statement from the agency says Butterworth has been championing the coming of the Digital Age since his early days in advertising at Publicis London, Amaze and McCann UK. Butterworth said: “My simple aim […]

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Brand considering taking theme for new blend to other outlets. Tim Hortons Café and Bake Shop, the ‘fast casual restaurant’ chain, launched its Dark Roast flavour on 10 January at Skydive Dubai. The campaign kicked off with pitch dark tents at Skydive, where customers were made to taste the new blend in the dark. Taking it to retail outlets, PerceptGulf […]