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The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

Having been in the business for about 20 years, I have seen all aspects of media changing. Way back in 1999 I knew that eventually the internet would be the only medium that will survive the test of time. Modes of access will be different, so you could consume movies on your television but the […]

New app from ARN will serve you ads when you unlock your phone

New app from ARN will serve you ads when you unlock your phone

Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone. It has licensed the regional rights to the technology from the company’s Australian founders, who have already […]

The future of programmatic

The future of programmatic

The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]