Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]
Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.
We have screens everywhere displaying content and everyone is a content creator. Where does that leave production companies? Filmmaster’s Piero Cozzi reflects. Production is like a cucumber – you either have it in your hand or you have it somewhere unpublishable. It’s time we talked about the elephant in the room… Production is changing; it’s […]
Planners will build extensions of their teams in the era of collaboration, and the time for them to be master conductors is here, says FP7’s Tahaab Rais. Anyone who knows me well enough knows that I have two sources of inspiration when it comes to strategic planning: superheroes and movies. I always look at strategic […]
If data is the new oil, then creativity is the refinery, says Ogilvy One’s Nabil Moutran. The one thing we tend to think and talk about is what’s next in this fast paced and ever changing industry of ours. With so many different industries involved and leading the digital world, predictions can come from so many […]
Agencies need to place converged experiences in the right consumer context, says Geometry Global’s Nick Walsh. Talking about a type of advertising and its advantage over other methods of communication turns any conversation, talk, or article into ‘sell’ mode. Have a guy who works in experiential write about experiential and you end up with a […]
OSN CMO Hamad Malik says senior marketers need to continuously allocate at least five per cent of the budget to experimentation with new and probably unproven ideas.