RSSAll Entries Tagged With: "PR"

Weber Shandwick lands Aramex PR brief

Weber Shandwick lands Aramex PR brief

Weber Shandwick MENA has landed Aramex’s public relations brief following a competitive pitch. The agency will work with the UAE-based transportation and logistics company to enhance the company’s financial communications, media relations and stakeholder engagement. The agency will also build capacity in its corporate, investor and internal engagement functions to strengthen the Aramex brand. Hussein […]

Moving from earned media to earned business

Moving from earned media to earned business

Tom Beckman is ECD and senior partner at Prime. He is president of the PR jury at the Dubai Lynx “In the past decade PR has become more public. Our discipline has grown in importance, fuelled by the age of transparency. Never before has relations had more of an impact on business and on society […]

Bell Pottinger lands TECOM PR account

Bell Pottinger lands TECOM PR account

TECOM Investments has handed its public relations account to Bell Pottinger following a competitive pitch. The account, which will run for the next three years, covers strategic advice, digital media, crisis communications, messaging development and media relations. “We are delighted to have won such an important new client in the Middle East,” said Lord Bell, […]

Why unified and consistent messaging is key for Palestine

Why unified and consistent messaging is key for Palestine

In the end, it took barely two weeks for Barack Obama to prove to the world that its obsession with him is misplaced. His support for Israel’s assault on Gaza was/is unflinching. Unquestioning. Israel’s right to defend itself is non-negotiable, beyond discussion, so deeply carved in stone that it is irrefutable. Or so the old […]

‘We will get back to you with our feedback...’

‘We will get back to you with our feedback…’

George Kotsolios is joint managing director of GolinHarris in Dubai “How rude, unprofessional or simply incompetent are those who don’t get back to you with feedback after PR pitches? Everyone reading this knows exactly to whom I am referring. What you don’t know – nor indeed do I – is  why? Since no one tells […]

The jury’s still out when it comes to PR awards

The jury’s still out when it comes to PR awards

Sunil John is CEO of Asda’a Burson-Marsteller “As everyone in the communications industry knows, we do most of our work far from the spotlight – developing strategies and solutions for our clients that will make them shine. The Dubai Lynx awards and the Cannes Lions are among the highest-profile such accolades offered by the communications […]

McDonald’s reviews public relations brief

McDonald’s reviews public relations brief

McDonald’s has called a review of its public relations account in the Gulf. The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo […]

Google calls review of regional PR brief

Google calls review of regional PR brief

Google Middle East and North Africa has put its regional public relations and communications business up for review. The pitch follows the expiry of Hill & Knowlton’s contract with Google in March of this year. The PR agency, which was the incumbent on the account for 14 months after winning the business in January last year, […]

Prevail or perish

The PR industry must ponder its own future and embrace change if it is to thrive in destination digital, says George Kotsolios, managing director of GolinHarris Dubai The PR industry has to embrace initiatives that will help it evolve during the one-way journey to a world where digital dominates. As we try to balance on […]

flydubai calls public relations review

flydubai calls public relations review

Low-cost carrier flydubai is in the process of reviewing its public relations account. The Dubai-based airline has been with the incumbent Polaris for two years. It is understood that the pitch has been called in order to conduct a review of the market and to ensure that flydubai is receiving the best public relations support […]