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94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office. Hanover Middle East is a subsidiary of corporate communications and public affairs consultancy Hanover Group, […]

Un-box your agency

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

Tapping into the spirit of the Middle East

Tapping into the spirit of the Middle East

By Jonty Summers, managing director, Hanover Middle East   W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s […]

Bell Pottinger Middle East plans management buyout

Bell Pottinger Middle East plans management buyout

The directors of Bell Pottinger Middle East (BPME), based in Abu Dhabi and Dubai, have announced the agency is in discussions to formalise a separation from its current owner Bell Pottinger Private Limited. This follows the news that Bell Pottinger Private Limited in the UK is likely to be put into administration. In a statement, the […]

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

The Middle East is a region of records. Especially Dubai. A visitor to the emirate can arrive at the world’s busiest international airport, before getting straight on to the longest driverless train. The metro will take them past the tallest building, the biggest mall and the highest vertical maze, before reaching the largest indoor ski […]

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi PR has  announced the opening of its UAE office, the latest expansion in the agency’s international growth. The dedicated PR team will bolster M&C Saatchi’s existing business in the UAE and across the region. Molly Aldridge, global CEO, said: “M&C Saatchi PR is an agency driven by passion, created in a modern time […]

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Camilla and Lucy d’Abo, the founders of Edelman Dabo, and managing director of brand Jason Leavy are to leave “to pursue new opportunities”. The move comes less than three months after the agency laid off about 20 members of its team. On Thursday, Edelman announced the appointments of Jason Gallucci as Leavy’s replacement and Alex […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Cicero & Bernay signs alliance with Kuwait's Local Flavour

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]