RSSAll Entries Tagged With: "PR"

Un-box your agency

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

Tapping into the spirit of the Middle East

Tapping into the spirit of the Middle East

By Jonty Summers, managing director, Hanover Middle East   W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s […]

Bell Pottinger Middle East plans management buyout

Bell Pottinger Middle East plans management buyout

The directors of Bell Pottinger Middle East (BPME), based in Abu Dhabi and Dubai, have announced the agency is in discussions to formalise a separation from its current owner Bell Pottinger Private Limited. This follows the news that Bell Pottinger Private Limited in the UK is likely to be put into administration. In a statement, the […]

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

The Middle East is a region of records. Especially Dubai. A visitor to the emirate can arrive at the world’s busiest international airport, before getting straight on to the longest driverless train. The metro will take them past the tallest building, the biggest mall and the highest vertical maze, before reaching the largest indoor ski […]

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi PR has  announced the opening of its UAE office, the latest expansion in the agency’s international growth. The dedicated PR team will bolster M&C Saatchi’s existing business in the UAE and across the region. Molly Aldridge, global CEO, said: “M&C Saatchi PR is an agency driven by passion, created in a modern time […]

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Camilla and Lucy d’Abo, the founders of Edelman Dabo, and managing director of brand Jason Leavy are to leave “to pursue new opportunities”. The move comes less than three months after the agency laid off about 20 members of its team. On Thursday, Edelman announced the appointments of Jason Gallucci as Leavy’s replacement and Alex […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Cicero & Bernay signs alliance with Kuwait's Local Flavour

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]

To marry or live together?

To marry or live together?

Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances […]

Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Dubai-based PR agency Edelman DABO has laid off about 20 members of staff. “In response to the changing communications landscape, we are proactively transforming our business to drive increased efficiencies and effectiveness for our clients,” said CEO Tod Donhauser in a statement to Campaign. “This process includes refining the roles and specialities within our team. […]