Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]
The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account. The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years. However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition […]
PHD has won the digital duties for Pizza Hut in the region following a competitive pitch. The agency has been tasked with helping the restaurant chain capitalise on digital technologies and opportunities in the Middle East. It will also manage Pizza Hut’s e-commerce initiatives and online activities. Sunil Suresh, digital director at Pizza Hut, said […]
Account won following a multi-agency pitch; mandate is to move brand from ‘biggest pizza brand in the region’ to ‘most loved’.