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Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]

FP7 bags creative brief  for Atlantis The Palm Dubai

FP7 bags creative brief for Atlantis The Palm Dubai

FP7/DXB has won the advertising brief for Atlantis The Palm Dubai. The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement. Campaign understands the […]

Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its Dubai office in 2013. A statement from the company says: “The brief for the PR agency that wins the UAE/Saudi Arabia […]

JWT retains Zain in Kuwait

JWT retains Zain in Kuwait

Agency has handled the brand since 2002; performance-based component to be implemented in new agreement.

OSN scouts for creative and digital agency partners

OSN scouts for creative and digital agency partners

Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]

Three Danone units to consolidate media mandate, pitch in progress

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

tview scouts for 'marketing, PR and comms' partner

tview scouts for ‘marketing, PR and comms’ partner

Building awareness among consumers will be a key objective, but the mandate covers all areas of marketing and communications. The Emirates Media Measurement Company (EMMC) is inviting communication agencies to respond to a brief for tview, which provides TV audience measurement in the United Arab Emirates. The requirement is for a marketing and communications agency to handle […]