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Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

DMS rolls-out brand makeover and renewed brand mantra

DMS rolls-out brand makeover and renewed brand mantra

Timely re-branding expresses DMS’ stance as the voice of independent media Making the announcement at the opening of the STEP Conference 2017, held on April 5-7, Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, revealed their new brand identity and renewed brand mantra “Tap the full potential of your story”, […]