All Entries Tagged With: "Phil Lynagh"
‘Trim the useless, the redundant and the window dressing’
Phil Lynagh is regional managing director at Tag: MENA “Why do companies often let the good people go, and keep the mediocre? Far too often in my career I have seen managers make staff cuts – completely mad decisions, because instead of looking at the real bottom line – i.e. the lowest number of quality [...]
This social media bubble needs to pop
Phil Lynagh is regional managing director at Tag: MENA “This social media bubble needs to pop. I had a fascinating evening with a couple of young social media turks and it was blindingly obvious that although a growing number of marketers would entrust these two cutting-edge intellectuals with marketing their brand, their actual understanding of [...]
Come on, ditch the carpet bombing
Phil Lynagh is regional managing director at Tag: MENA “Does anyone honestly believe that the ‘carpet bombing’ ad marathons we have to watch during evening primetime are effective? Surely they can’t be, but media inefficiency is very hard to prove. There are plenty of formulae to increase frequency to gain reasonable GRP but I haven’t [...]
How about declining to pitch?
Phil Lynagh is regional managing director at Tag: MENA “It’s not the pitching, it’s losing the pitch. I’ve never heard a squeak from an agency that wins every pitch and that’s because it’s only when you lose more than you win that real costs become apparent. However, there is a simple solution. You wouldn’t knowingly [...]
ASAP is everybody’s enemy
Phil Lynagh is regional managing director at Tag: MENA “If acronyms could be dangerous, one in particular scares me the most. From briefing to fulfillment this little four-letter monster wreaks absolute havoc. Imagine the scenario: client briefs agency and wants creative work ASAP. There it is. The monster is out there. It begins. The agency [...]
Don’t wait for change to come knocking
Phil Lynagh is regional managing director at Tag: MENA “Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave [...]
Long live the mighty artisan!
Phil Lynagh is regional director at Tag:MENA I’m bored of celebrating creative directors and their game-changing ideas, so this column is a tribute to the people that take that big idea and then transform it into something resembling a commercial solution. Imagine the scene: “I’ve cracked the VW brief, Hamed, three kittens swinging from trapezes [...]
Lynagh quits as managing partner of LightBlue
Phil Lynagh has quit as managing partner of Dubai-based experiential agency LightBlue. The reasons for his departure are unknown, although it is understood that the split is amicable. LightBlue will continue with the remaining partners, Ian Lynagh and Dave Balfour. It is not yet known what Lynagh’s next position will be, although he is believed [...]
Forget ‘like’, I have to ‘love’
Phil Lynagh “Earned media, paid media, Facebook ‘likes’, Twitter followers, YouTube hits. It’s all we seem to hear or talk about these days and although I definitely get the power of all the above, I rarely get to see the really interesting sales figures anymore. You remember those? The stats that tell if are we [...]
Now, my friends, that is good advertising
Phil Lynagh is managing partner of LightBlue Rarely, and I mean rarely, is an ad produced that you wish you’d been part of. The recent ad for VW, yes the one with the little Darth Vader (above), is such a beast and to some extent has given my faith back in how effective great advertising [...]
