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Phil Lynagh moves to gyro as regional managing director

Phil Lynagh moves to gyro as regional managing director

He was in a similar capacity at Tag until September 2014.  Phil Lynagh has joined gyro, the US-headquartered B2B specialist  that bills itself as a ‘global ideas shop’, as regional managing director (MENA). He moved from Tag in end-September after a stint of three and a half years in a similar capacity, and joined gyro on 2 October. […]

Is asking for a budget such a dirty deed?

Is asking for a budget such a dirty deed?

Phil Lynagh is regional  managing director at Tag: Worldwide JLT “Why has the act of asking for a budget from a client become such a dirty deed? There must be short straws being drawn across many agencies for who gets this seemingly suicidal mission, when holding your head above the trench and daring to ask […]

It's all done in the worst possible taste...

It’s all done in the worst possible taste…

Phil Lynagh is regional managing director at Tag: Worldwide JLT I’ve just had the misfortune of seeing the recent campaign produced by DDB London for Harvey Nichols and what a shocker, literally. Now, I’m old enough to remember some Benetton ads that caused quite a stir back in 1991 and I am as equally disgusted […]

You don’t need to be mad to work in this industry but it helps

You don’t need to be mad to work in this industry but it helps

Phil Lynagh is regional  managing director at  Tag: MENA “I stumbled upon an interesting article the other day. Basically, a number of top traits you may display if you’re a psychopath, and it struck me, like a well-timed jab, that a reasonable number of adland sorts I’ve come across over the past 20 years are […]

'Trim the useless, the redundant and the window dressing'

‘Trim the useless, the redundant and the window dressing’

Phil Lynagh is regional  managing director at  Tag: MENA “Why do companies often let the good people go, and keep the mediocre? Far too often in my career I have seen managers make staff cuts – completely mad decisions, because instead of looking at the real bottom line – i.e. the lowest number of quality […]

This social media bubble needs to pop

This social media bubble needs to pop

Phil Lynagh is regional  managing director at  Tag: MENA “This social media bubble needs to pop. I had a fascinating evening with a couple of young social media turks and it was blindingly obvious that although a growing number of marketers would entrust these two cutting-edge intellectuals with marketing their brand, their actual understanding of […]

Come on, ditch the carpet bombing

Come on, ditch the carpet bombing

Phil Lynagh is regional  managing director at  Tag: MENA “Does anyone honestly believe that the ‘carpet bombing’ ad marathons we have to watch during evening primetime are effective? Surely they can’t be, but media inefficiency is very hard to prove. There are plenty of formulae to increase frequency to gain reasonable GRP but I haven’t […]

How about declining to pitch?

How about declining to pitch?

Phil Lynagh is regional  managing director at  Tag: MENA “It’s not the pitching, it’s losing the pitch. I’ve never heard a squeak from an agency that wins every pitch and that’s because it’s only when you lose more than you win that real costs become apparent. However, there is a simple solution. You wouldn’t knowingly […]

ASAP is everybody's enemy

ASAP is everybody’s enemy

Phil Lynagh is regional managing director at Tag: MENA “If acronyms could be dangerous, one in particular scares me the most. From briefing to fulfillment this little four-letter monster wreaks absolute havoc. Imagine the scenario: client briefs agency and wants creative work ASAP. There it is. The monster is out there. It begins. The agency […]

Don't wait for change to come knocking

Don’t wait for change to come knocking

Phil Lynagh is regional  managing director at  Tag: MENA “Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave […]