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Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

PHD holds onto Arla Foods

PHD holds onto Arla Foods

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

Arla Foods holds media pitch

Arla Foods holds media pitch

Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again after a review in 2012. PHD is understood to be competing against Mindshare, UM and Carat for the account. […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

Campaign graduates 2016: Kamala Ram

Campaign graduates 2016: Kamala Ram

Degree: MA in advertising and design, University of Leeds, UK Position: Junior executive, digital planning, PHD As the lines between offline and online continue to blur, we will witness a data-driven programmatic approach being applied to traditional media as well as digital, starting on an experimental basis. With TV, for instance, instead of buying spots […]

PHD's Elda Choucair named CEO for the Middle East and North Africa

PHD’s Elda Choucair named CEO for the Middle East and North Africa

PHD UAE managing director Elda Choucair has been named as CEO of PHD MENA, cementing her position as one of the most powerful women in media in the Middle East. The news comes as PHD plans to expand its reach across the region with two new office openings earmarked for the near future. Under Choucair’s leadership, PHD UAE […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

PHD's Field of Dreams

PHD’s Field of Dreams

Media agency PHD has witnessed unprecedented regional growth on the back of a series of new business wins and four years of investing in an agency of the future. Iain Akerman caught up with managing director Elda Choucair to find out what the agency has been doing right.

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]