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MEDIA FACES TO WATCH 2018

MEDIA FACES TO WATCH 2018

AHMAD DARRAJ 30 Senior Branded Content Specialist, OMD Dubai CAREEER PATH: Ahmad started his career at an advertising agency before moving to the group in Jan 2015. Won the advancing content & experiences award in 2017. NOMINATION: Ahmad is constantly pushing the boundaries & utilizing the full scope of C&E. Ahmad has recommended and executed […]

The Genderation Game

The Genderation Game

By Elda Choucair, CEO of PHD MENA. If it seems as though women are in the spotlight more than ever before, then a quick online search will confirm why this is the case. Far from underlining successes and triumphs, there is quiet discontent rising about gender inequality, pay gaps and, of course, the ongoing fall-out from […]

PHD retains DWTC as Huawei expands media brief to Lebanon

PHD retains DWTC as Huawei expands media brief to Lebanon

Two PHD MENA clients have extended their relationship with the media planning and buying network after recently concluded competitive reviews, says the agency. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition and event organiser, has renewed its contract after three successful years with the agency. Huawei, a provider of information and communications technology […]

Digital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD

Digital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD

We’re experiencing a period of rapid transformation right now, with technology becoming increasingly (and almost invisibly) a part of us. This merge not only closes the gap between humans and machines, but it also generates vast amounts of data with every action we take. With up to five tech layers on every media plan, marketers […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

PHD holds onto Arla Foods

PHD holds onto Arla Foods

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

Arla Foods holds media pitch

Arla Foods holds media pitch

Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again after a review in 2012. PHD is understood to be competing against Mindshare, UM and Carat for the account. […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

Campaign graduates 2016: Kamala Ram

Campaign graduates 2016: Kamala Ram

Degree: MA in advertising and design, University of Leeds, UK Position: Junior executive, digital planning, PHD As the lines between offline and online continue to blur, we will witness a data-driven programmatic approach being applied to traditional media as well as digital, starting on an experimental basis. With TV, for instance, instead of buying spots […]