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Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Top 10 MENA Films 2016

Top 10 MENA Films 2016

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

Pepsi and the ghosts of Ramadan past

Pepsi and the ghosts of Ramadan past

PepsiCo made regional advertising history during Ramadan by becoming the first brand in the Middle East and North Africa to bring iconic entertainers back to life using state-of-the-art special effects. The company’s Ramadan campaign for Pepsi and Lay’s, called ‘Let’s complete our gathering’, featured icons from the past 40 years, including Egyptian stage and screen […]

Pepsi – Yalla Now

Pepsi – Yalla Now

Impact BBDO is finally rolling out Pepsi’s new global brand positioning of ‘Live for Now’ across the Middle East and North Africa. Called ‘Yalla Now’, the campaign includes a 60-second TVC, social media and out-of-home executions. Project Yalla Now Client Pepsi Creative agency Impact BBDO Executive creative director Carlos Amseyan Creative director Carlos Amseyan Copywriter […]