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Campaign's OOH guide – last call for listings

Campaign’s OOH guide – last call for listings

Along with the October 22 issue of Campaign we will be publishing our 2017-18 Out of Home Guide, and we are keen to make sure that all UAE out-of-home suppliers are included. We need the details of all suppliers by Thursday, October 12, 2017. The guide will contain analysis of the current outdoor market, and […]

Cannes Diaries 2017: Publicis Worldwide's Bruno Bertelli

Cannes Diaries 2017: Publicis Worldwide’s Bruno Bertelli

Check out what Publicis Worldwide chief creative officer Bruno Bertelli saw as he judged the outdoor category at Cannes this year.    

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

Palestinian advertising mirrors business culture

Palestinian advertising mirrors business culture

In the beginning there were billboards. Hoardings and signage began to spring up in earnest along roadsides and on the walls of the West Bank and Gaza in the 1990s. The messaging on them is feature-led, crowded and typical of a unique media market. Currently there is one stand-out billboard in the West Bank, for […]

Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia

Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia

Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. In a statement, Yellow Spirit said the take-over bid under the control of the Financial Market Council (FMC) will be announced in […]

Lexus goads competitors with targeted OOH campaign down under

Lexus goads competitors with targeted OOH campaign down under

Campaign conceptualised by M&C Saatchi Australia.

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

Posterscope promotes Abdallah Saab to general manager

Posterscope promotes Abdallah Saab to general manager

He was business development director until the development. OOH company Posterscope, a part of the Dentsu Aegis Network (DAN), has announced the promotion of Abdallah Saab to general manager, a newly created position. He was business development director prior to the promotion, and had spent the preceding seven years working for DAN agency Carat. Saab […]

Art hits streets of Saudi Arabia

Art hits streets of Saudi Arabia

  Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh. Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, […]