Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]
Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]
In the beginning there were billboards. Hoardings and signage began to spring up in earnest along roadsides and on the walls of the West Bank and Gaza in the 1990s. The messaging on them is feature-led, crowded and typical of a unique media market. Currently there is one stand-out billboard in the West Bank, for […]
Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. In a statement, Yellow Spirit said the take-over bid under the control of the Financial Market Council (FMC) will be announced in […]
Campaign conceptualised by M&C Saatchi Australia.
Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.
He was business development director until the development. OOH company Posterscope, a part of the Dentsu Aegis Network (DAN), has announced the promotion of Abdallah Saab to general manager, a newly created position. He was business development director prior to the promotion, and had spent the preceding seven years working for DAN agency Carat. Saab […]
Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh. Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, […]