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The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

Having been in the business for about 20 years, I have seen all aspects of media changing. Way back in 1999 I knew that eventually the internet would be the only medium that will survive the test of time. Modes of access will be different, so you could consume movies on your television but the […]

To marry or live together?

To marry or live together?

Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances […]

Ramsey Naja: The fast and the furious

Ramsey Naja: The fast and the furious

Ramsey Naja is CCO at JWT MENA Formula 1 aficionados love to compare drivers and their styles, and never was the difference more pronounced than in the case of two Ferrari drivers, Michael Schumacher and his successor, Kimi Raikonnen. Schumacher was the perfect team man: he would speak on behalf of the team, hardly ever […]

Ramsey Naja: Any spare change? It’s time  to rethink our modus operandi

Ramsey Naja: Any spare change? It’s time to rethink our modus operandi

Ramsey Naja is CCO at JWT MENA It is odd  to find, that, in these rapidly changing times, the way the majority of agencies operate has actually changed very little. Yes, I know, I know, digital has changed this, that and the other but, intrinsically, the actual modus operandi remains as stubbornly stuck in its ways […]

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja is CCO at JWT MEA I am feeling uninspired today, which is not the state you want to be in when the deadline for your column is looming and your editor is developing a fascinating skin condition commonly associated with anxiety. But hey, in the creative sphere, the lack of inspiration is a […]

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja is CCO at JWT MEA Lets talk about sex today. After all, that’s what creation is all about, right? In fact, I recall one creative outfit calling itself Boymeetsgirl – it’s true, I swear – so I’m not inventing anything new (regardless of the fact that the agency actually went bust soon after […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Dave Trott: We don't want what's good for us

Dave Trott: We don’t want what’s good for us

How ‘The Landlord’s Game’ became ‘Monopoly’. Henry George was an enlightened economist. Martin Luther King, Albert Einstein, Franklin D. Roosevelt, George Bernard Shaw, and Leo Tolstoy have quoted him. He proposed a third way, between capitalism and communism. His main principle was that a man should profit from his labour, but not profit from what […]