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Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

Smart cities and out-of-home

Smart cities and out-of-home

Posterscope’s Federica Fattorusso examines how our urban environments can connect to the messages we see on the streets As we enter what is being called the fourth industrial revolution, which sees the increasing connection of people to things through the internet, companies are reviewing and repositioning their offering in order to meet this ever-growing social […]

Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia

Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia

Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. In a statement, Yellow Spirit said the take-over bid under the control of the Financial Market Council (FMC) will be announced in […]

Dubai Lynx 2015: “Your audience now has an audience”

Dubai Lynx 2015: “Your audience now has an audience”

AOL’s David Shing had this to say on the future of video: “The future is video.”

Posterscope promotes Abdallah Saab to general manager

Posterscope promotes Abdallah Saab to general manager

He was business development director until the development. OOH company Posterscope, a part of the Dentsu Aegis Network (DAN), has announced the promotion of Abdallah Saab to general manager, a newly created position. He was business development director prior to the promotion, and had spent the preceding seven years working for DAN agency Carat. Saab […]

Art hits streets of Saudi Arabia

Art hits streets of Saudi Arabia

  Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh. Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, […]