RSSAll Entries Tagged With: "Omnicom Media Group"

New appointments at OMG's Hearts & Science, C1X and House of Comms

New appointments at OMG’s Hearts & Science, C1X and House of Comms

Omnicom Media Group’s FADI MAKTABI has been named general manager at the network’s newly launched data marketing agency Hearts & Science MENA. Previously head of strategy for OMD UAE, Maktabi has worked across the group’s MENA network in Dubai and Cairo for nearly 10 years. Maktabi is expected to build a team of more than […]

Qatar Airways calls Middle East media pitch

Qatar Airways calls Middle East media pitch

Qatar Airways has kicked off a regional search for a media agency. The Doha-based aviation giant  is understood to have approached  a number of media networks to pitch for the media planning and buying brief for the Middle East and North Africa. There is no incumbent agency on the account as the duties are currently […]

Ziad Skaff: 'Data is about more than just the number of clicks'

Ziad Skaff: ‘Data is about more than just the number of clicks’

In the 14 months since Omnicom decided to launch its research arm Hall & Partners in the Middle East, the demand for effectiveness and return on investment (ROI) has hit agencies twofold. During nearly two years of cheap oil, earth-scorching budget cuts have left regional agencies desperately trying to prove their value to increasingly cynical […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]

Pizza Hut hands digital duties to PHD

Pizza Hut hands digital duties to PHD

PHD has won the digital duties for Pizza Hut in the region following a competitive pitch. The agency has been tasked with helping the restaurant chain capitalise on digital technologies and opportunities in the Middle East. It will also manage Pizza Hut’s e-commerce initiatives and online activities. Sunil Suresh, digital director at Pizza Hut, said […]

Nine signs that you can count on mobile

Nine signs that you can count on mobile

Nadim Khouri draws from Resolution’s Mobile Hotspot forum to paint a mobile-first future for the MENA region It’s hard to resist the temptation to call 2014 the year of mobile, but the next few months will certainly see an incredible growth in mobile media. Brands are vying for the attention of relevant audiences and the […]

The year ahead for... Media agencies

The year ahead for… Media agencies

Content and data feature heavily in Elie Khouri’s 14 highlights for 2014. They will be at the heart of the industry’s transformation We’ve become quite used to uncertainty – almost the only certainty around – so many among us will greet the new year with single-digit optimism. Despite the geopolitical clouds on the horizon, there […]

OMG launches digital outfit Resolution

OMG launches digital outfit Resolution

Omnicom Media Group MENA is to integrate its specialist digital resources into the Resolution global network. Resolution MENA will become the group’s digital specialist brand focusing on performance marketing and will work for clients across the group’s two OMD and PHD brands. The new operation will be led by general manager Jassim Ali, who was […]

PHD retains Arla Foods following review

PHD retains Arla Foods following review

PHD has retained the media buying and planning account for Scandinavian dairy company Arla Foods. The win follows a review of the company’s media arrangements earlier in the year, with the pitch process looking at team chemistry and competence, media strategy, planning and operation, co-ordination and service, as well as certain financial parameters. The Omnicom […]