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DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

PHD gets SAP’s media business

PHD gets SAP’s media business

In July 2014, software giant had announced consolidation of communications, advertising, media and other marketing services globally with Omnicom Group. PHD has announced that it has been awarded the global media strategy, planning and buying duties for SAP, including in the Middle East region. The agency has been handling the account since January 2015 in the region. […]