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Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

18 12 for ’18 (the old rules no longer apply) Elie Khouri is the CEO of Omnicom Media Group MENA So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as a marker for the number of upcoming themes. Given the period of unprecedented disturbance we’ve been facing, I […]

Initiative wins Carlsberg media account

Initiative wins Carlsberg media account

IPG agency Initiative has won the global account for Danish beverage company Carlsberg Group, including in  Middle East markets. Carlsberg told Campaign UK: “Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

OMG's Hearts & Science announces first account win: Americana Group

OMG’s Hearts & Science announces first account win: Americana Group

Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]

New appointments at OMG's Hearts & Science, C1X and House of Comms

New appointments at OMG’s Hearts & Science, C1X and House of Comms

Omnicom Media Group’s FADI MAKTABI has been named general manager at the network’s newly launched data marketing agency Hearts & Science MENA. Previously head of strategy for OMD UAE, Maktabi has worked across the group’s MENA network in Dubai and Cairo for nearly 10 years. Maktabi is expected to build a team of more than […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]

OMD reshuffles management in KSA

Among other changes, Faisal Shams, business unit director at OMD UAE, has been promoted as GM of OMD Arabia. OMD Arabia has announced management restructuring in Saudi Arabia and named new general managers for its offices in Riyadh and Jeddah. This follows ‘significant increase in billings in 2014’, claimed a note from the agency. Toni […]

Bachaalani moves to OMD as investments director

Bachaalani moves to OMD as investments director

Replaces Mario Abdelnour, who has moved to OMG MENA in a similar capacity. Elie Bachaalani, previously head of investments at PHD UAE and group director – digital investments at Omnicom Media Group MENA, has moved to OMD UAE to lead its trading function. He has been with the group since 2006. Bachaalani replaces Mario Abdelnour, who has […]