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Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

OMD managing director Nadim Samara promoted to UAE CEO

OMD managing director Nadim Samara promoted to UAE CEO

The managing director of OMD UAE and Lower Gulf Nadim Samara has been promoted to the newly created role of CEO of OMD UAE as part of a raft of changes at senior level. Samara has been with OMD for more than 15 years, he has risen from media planning executive in Saudi Arabia, taking positions […]

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

OMD reshuffles management in KSA

Among other changes, Faisal Shams, business unit director at OMD UAE, has been promoted as GM of OMD Arabia. OMD Arabia has announced management restructuring in Saudi Arabia and named new general managers for its offices in Riyadh and Jeddah. This follows ‘significant increase in billings in 2014’, claimed a note from the agency. Toni […]

Bachaalani moves to OMD as investments director

Bachaalani moves to OMD as investments director

Replaces Mario Abdelnour, who has moved to OMG MENA in a similar capacity. Elie Bachaalani, previously head of investments at PHD UAE and group director – digital investments at Omnicom Media Group MENA, has moved to OMD UAE to lead its trading function. He has been with the group since 2006. Bachaalani replaces Mario Abdelnour, who has […]

Hassan Shoker moves from Mindshare to PHD

Hassan Shoker moves from Mindshare to PHD

He was senior director – trading, Mindshare MENA. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity. Shoker was at […]

CES 2015: Marketing and content creation are merging, but consumers don't mind

CES 2015: Marketing and content creation are merging, but consumers don’t mind

The blurring of boundaries caused by the rise of branded content renews the focus on quality content, say speakers. Sarah Shearman reports from Las Vegas.

Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

Digital Essays 2014: Don’t blink

Digital Essays 2014: Don’t blink

Not only is the pace of change accelerating, the target is also moving faster, says Waseem Afzal. You’d think that by now we’d be used to all this change; it certainly has been coming at us for some years. All that talk about the changing consumer landscape and the adoption of technology isn’t new and […]