All Entries Tagged With: "OMD"
OMD biggest winner at this year’s Gemas Effies
OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting [...]
OMD Predicts to focus on ‘Medianomics’
OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics. Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group. Called Medianomics: business and media [...]
Du retains OMD following multi-agency review
UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri, du’s executive vice president, [...]
OMD lands Vodafone Egypt media account
OMD has won the media buying and planning account for Vodafone Egypt following a competitive pitch. The win sees the agency take over from the previous incumbent, Tarek Nour Communications, with OMD now facing the media challenges posed by a post-revolutionary Egypt. Mohamed Yousry, brand communication senior manager at Vodafone Egypt, confirmed OMD’s appointment, stating [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Henkel consolidates media business into OMD
FMCG giant Henkel has consolidated its media buying and planning accounts across the Middle East and North Africa into OMD. The agency, which had previously only handled the GCC region for Henkel, will now manage the group’s portfolio of brands across the GCC, the Levant and North Africa. The group’s brands include Persil, Dac, Pril [...]
PHD expands into Saudi Arabia
Media agency PHD is expanding into Saudi Arabia with the opening of an office in Riyadh. The move has been made following the capital’s rapid rise to prominence in terms of media spend, with parent company Omnicom Media Group (OMG) saying the expansion reflects not only Saudi Arabia’s political status but also its financial and [...]
PHD expands into Saudi Arabia
Media agency PHD is expanding into Saudi Arabia with the opening of an office in Riyadh. The move has been made following the capital’s rapid rise to prominence in terms of media spend, with parent company Omnicom Media Group (OMG) saying the expansion reflects not only Saudi Arabia’s political status but also its financial and [...]
