All Entries Tagged With: "OMD"
OMD lands McDonald’s media brief
McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt. OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ [...]
OMG seeks further growth as management changes
Omnicom Media Group MENA has bolstered its senior management with a series of promotions and appointments designed to deliver further growth for the group. With OMD, PHD and M2M within its fold, Omnicom Media Group (OMG) says the changes “illustrate the confidence we have in the talented professionals who manage our operations in the region”. [...]
Leo Burnett, Starcom and OMD shine at MENA Cristals
Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its [...]
M&C Saatchi wins Etihad’s global advertising account
M&C Saatchi has won Etihad’s global advertising account following a competitive pitch. The appointment follows a lengthy review process that had begun in October last year and had included most of the big global advertising networks. M&C Saatchi’s winning of the account follows on the heels of MediaCom and LBi landing the airline’s global media [...]
OMD biggest winner at this year’s Gemas Effies
OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting [...]
OMD Predicts to focus on ‘Medianomics’
OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics. Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group. Called Medianomics: business and media [...]
Du retains OMD following multi-agency review
UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri, du’s executive vice president, [...]
OMD lands Vodafone Egypt media account
OMD has won the media buying and planning account for Vodafone Egypt following a competitive pitch. The win sees the agency take over from the previous incumbent, Tarek Nour Communications, with OMD now facing the media challenges posed by a post-revolutionary Egypt. Mohamed Yousry, brand communication senior manager at Vodafone Egypt, confirmed OMD’s appointment, stating [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
