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Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

The days of marketers enjoying a linear influence on consumer habits are long gone. We live in a hyper-connected world where technology has sped everything up to such a degree that instant access to information, entertainment, goods or services – all within a great user interface – is not only desired but expected. Retaining consumer […]

OMD Predicts speakers will explore future of personalised communications

OMD Predicts speakers will explore future of personalised communications

OMD has revealed more details about OMD Predicts, its annual thought-leadership conference. The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as […]

Initiative wins Carlsberg media account

Initiative wins Carlsberg media account

IPG agency Initiative has won the global account for Danish beverage company Carlsberg Group, including in  Middle East markets. Carlsberg told Campaign UK: “Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

Top 10 News Stories 2016

Top 10 News Stories 2016

1 This year marked the end of an era as Etihad Airways dropped M&C Saatchi as its global creative agency after five years. The partnership, ended after a contractual review, put Etihad in the headlines around the world with its campaign featuring Hollywood star Nicole Kidman. In consolation to M&C, Etihad did not re-pitch the account […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

OMD managing director Nadim Samara promoted to UAE CEO

OMD managing director Nadim Samara promoted to UAE CEO

The managing director of OMD UAE and Lower Gulf Nadim Samara has been promoted to the newly created role of CEO of OMD UAE as part of a raft of changes at senior level. Samara has been with OMD for more than 15 years, he has risen from media planning executive in Saudi Arabia, taking positions […]