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OMD walks off with Walt Disney’s social account

OMD walks off with Walt Disney’s social account

The Walt Disney Company has handed OMD its social media brief in the Middle East. The move follows a competitive pitch and the company’s appointment of OMG as lead agency at an EMEA level. Didier Vanneste, country head, The Walt Disney Company MENA, said: “We saw in OMD’s approach a potent blend of science and […]

OMD and Flip join forces for Beiersdorf digital account

OMD and Flip join forces for Beiersdorf digital account

Multinational skin care company Beiersdorf has handed its regional digital account to OMD following a competitive pitch. The account covers the Middle East and North Africa region and will see OMD create and run a digital strategy for Beiersdorf, which has brands including Nivea, La Prairie and Labello. OMD has partnered with digital agency Flip […]

Media Network of the Year 2013 – OMD

Media Network of the Year 2013 – OMD

With 100 per cent client retention, growth nudging 10 per cent, and the accolade of being the most awarded media agency of the year in 2013, OMD has reclaimed its place at the top During this year’s Media Network of the Year judging, we focused on four core areas: the quality and creativity of the […]

OMD lands McDonald’s media brief

OMD lands McDonald’s media brief

McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt. OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ […]

OMG seeks further growth as management changes

OMG seeks further growth as management changes

Omnicom Media Group MENA has bolstered its senior management with a series of promotions and appointments designed to deliver further growth for the group. With OMD, PHD and M2M within its fold, Omnicom Media Group (OMG) says the changes “illustrate the confidence we have in the talented professionals who manage our operations in the region”. […]

Leo Burnett, Starcom and OMD shine at MENA Cristals

Leo Burnett, Starcom and OMD shine at MENA Cristals

Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its […]

M&C Saatchi wins Etihad's global advertising account

M&C Saatchi wins Etihad’s global advertising account

M&C Saatchi has won Etihad’s global advertising account following a competitive pitch. The appointment follows a lengthy review process that had begun in October last year and had included most of the big global advertising networks. M&C Saatchi’s winning of the account follows on the heels of MediaCom and LBi landing the airline’s global media […]

OMD biggest winner at this year’s Gemas Effies

OMD biggest winner at this year’s Gemas Effies

OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting […]

OMD Predicts to focus on 'Medianomics'

OMD Predicts to focus on ‘Medianomics’

OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics. Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group. Called Medianomics: business and media […]

Du retains OMD following multi-agency review

Du retains OMD following multi-agency review

UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri,  du’s executive vice president, […]