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Digital Essays 2017: Tech agencies and companies: menaces, vigilantes or heroes? – by Elie Bassil, chief strategy officer, Mirum  MEA

Digital Essays 2017: Tech agencies and companies: menaces, vigilantes or heroes? – by Elie Bassil, chief strategy officer, Mirum MEA

Dr Octopus, clad in Spider-Man’s suit, established his own justice brand by using spider-bots that snooped on the people of New York with the aim of reducing crime. The Green Goblin, his main nemesis, ends up hacking the bots to take control of the city and allow his followers to bypass detection. Tech agencies are […]

Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement

Mirium’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.