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Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Zain calls media review

Zain calls media review

Mobile telecommunications provider Zain has called a review of its media planning and buying account. A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the […]

Y&R Dubai climbs up global rankings table

Y&R Dubai climbs up global rankings table

Y&R Dubai was the world’s fifth most creative agency in 2013, according to the annual Big Won Report. The agency also tops the print table and is positioned eighth in the world in outdoor, largely thanks to ‘Pelicans’ for Harvey Nichols, which was the most awarded press campaign in the world in 2013. Also performing […]

Coca-Cola and Rani Refreshments review media partners

Coca-Cola and Rani Refreshments review media partners

Coca-Cola Middle East and Rani Refreshments, which is part of Saudi-based soft drinks company Aujan Industries, have called a review of their respective media planning and buying accounts. Incumbents Mindshare and UM are the only two agencies participating in the review, which is understood to be a routine examination of Coca-Cola and Rani Refreshments’ media […]

The gender divide

The gender divide

Why do so few women manage to make it into senior positions within agencies, despite the majority of advertising being directed at females? There is a scene in the film What Women Want where Mel Gibson tries to wax his legs in an attempt to try and understand, err, what women want. It is one of […]

Press and outdoor provide regional boost at Cannes

Press and outdoor provide regional boost at Cannes

Agencies across the Middle East and North Africa have notched up a collective 56 shortlists during the second day of the Cannes Lions festival. The shortlists for media, mobile, press and outdoor were released this morning, with Y&R Dubai leading the way thanks a strong showing in both press and outdoor. In total there are […]

Mindshare named media agency and network of the year

Mindshare named media agency and network of the year

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night. At a packed awards ceremony at the Intercontinental hotel in Mzaar, the media agency (pictured above) picked up the two titles thanks to one Cristal and a raft of silvers and […]

Mindshare opens Baghdad operation

Mindshare opens Baghdad operation

Mindshare is to become the first international media agency to open an office in Baghdad. The agency, whose regional headquarters are based in Dubai, is in the process of establishing the operation in the Iraqi capital, with an official opening expected to take place next month. The office will be staffed by Iraqi nationals and […]

OMD biggest winner at this year’s Gemas Effies

OMD biggest winner at this year’s Gemas Effies

OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting […]

Gulf Air chooses to fly with Mindshare

Gulf Air chooses to fly with Mindshare

Mindshare has won the media business for troubled Bahraini carrier Gulf Air. The agency’s Bahrain operation will handle the brief, which was previously held by MEC following its winning of the account in August 2009. Gulf Air, which is state-owned, has faced significant challenges this year due to protests in the country, with the airline […]