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Hassan Shoker moves from Mindshare to PHD

Hassan Shoker moves from Mindshare to PHD

He was senior director – trading, Mindshare MENA. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity. Shoker was at […]

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Former regional head of digital to take up concurrent role as managing partner at Plan Digital.

Mindshare wins Danone’s media duties

Mindshare wins Danone’s media duties

  The company has consolidated media for its three units with one agency in GCC and the Levant, following a multi-agency pitch. Mindshare has won the media duties across three Danone units Alsafi Danone, Danone Nutricia and Danone Waters for the year 2015, following a three-way pitch. The mandate includes digital. As reported by Campaign Middle East, […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Three Danone units to consolidate media mandate, pitch in progress

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Zain calls media review

Zain calls media review

Mobile telecommunications provider Zain has called a review of its media planning and buying account. A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the […]

Y&R Dubai climbs up global rankings table

Y&R Dubai climbs up global rankings table

Y&R Dubai was the world’s fifth most creative agency in 2013, according to the annual Big Won Report. The agency also tops the print table and is positioned eighth in the world in outdoor, largely thanks to ‘Pelicans’ for Harvey Nichols, which was the most awarded press campaign in the world in 2013. Also performing […]

Coca-Cola and Rani Refreshments review media partners

Coca-Cola and Rani Refreshments review media partners

Coca-Cola Middle East and Rani Refreshments, which is part of Saudi-based soft drinks company Aujan Industries, have called a review of their respective media planning and buying accounts. Incumbents Mindshare and UM are the only two agencies participating in the review, which is understood to be a routine examination of Coca-Cola and Rani Refreshments’ media […]

The gender divide

The gender divide

Why do so few women manage to make it into senior positions within agencies, despite the majority of advertising being directed at females? There is a scene in the film What Women Want where Mel Gibson tries to wax his legs in an attempt to try and understand, err, what women want. It is one of […]