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Mindshare promotes Hassan Al Hindy as head of trading for UAE

Mindshare promotes Hassan Al Hindy as head of trading for UAE

He joined the agency in 2008 and was senior manager – exchange until the development. Mindshare has announced the promotion of Hassan Al Hindy as director – head of trading for its UAE offices. He began his career almost a decade ago at MediaCom Dubai before moving to Mindshare MENA in 2008. “’Director – head of trading’ […]

UM MENA appoints Rasha Rteil as head of innovation

UM MENA appoints Rasha Rteil as head of innovation

She was with Mindshare MENA in her last assignment.

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

Hassan Shoker moves from Mindshare to PHD

Hassan Shoker moves from Mindshare to PHD

He was senior director – trading, Mindshare MENA. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity. Shoker was at […]

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Former regional head of digital to take up concurrent role as managing partner at Plan Digital.

Mindshare wins Danone’s media duties

Mindshare wins Danone’s media duties

  The company has consolidated media for its three units with one agency in GCC and the Levant, following a multi-agency pitch. Mindshare has won the media duties across three Danone units Alsafi Danone, Danone Nutricia and Danone Waters for the year 2015, following a three-way pitch. The mandate includes digital. As reported by Campaign Middle East, […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Three Danone units to consolidate media mandate, pitch in progress

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Zain calls media review

Zain calls media review

Mobile telecommunications provider Zain has called a review of its media planning and buying account. A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the […]