All Entries Tagged With: "Mindshare"
OMD biggest winner at this year’s Gemas Effies
OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting [...]
Gulf Air chooses to fly with Mindshare
Mindshare has won the media business for troubled Bahraini carrier Gulf Air. The agency’s Bahrain operation will handle the brief, which was previously held by MEC following its winning of the account in August 2009. Gulf Air, which is state-owned, has faced significant challenges this year due to protests in the country, with the airline [...]
Mindshare wins Aujan media account
Soft drinks manufacturer Aujan Industries has handed its media account to Mindshare following a competitive pitch. Five agencies were involved in the review for the Saudi-based company’s business, which had previously been handled by Media Insight. The account includes online and offline media planning and buying for Aujan’s Barbican, Vimto and Rani brands across the [...]
Mindshare wins Abu Dhabi film fest task
Mindshare has won the media buying and planning account for Abu Dhabi Film Festival. The annual event, which changed its name from the Middle East International Film Festival in April, called the pitch at the end of June and awarded the brief to Mindshare after a pitch involving three agencies. Mindshare had carried out media [...]
Abu Dhabi Film Festival calls agency review
Abu Dhabi Film Festival has called a pitch for both its advertising and media accounts. The annual celebration of film, which changed its name from the Middle East International Film Festival in April, used Mindshare for media duties last year, while US-based brand communications shop Unison provided media relations and print work. Peyman Sharifi, the [...]
Mindshare drives off with Renault account
Mindshare has won Renault’s media planning and buying account in Saudi Arabia following a competitive pitch. The agency’s Riyadh operation will take over the French car manufacturer’s media business in the kingdom with immediate effect. The appointment means that incumbent Optimedia retains only the corporate and GCC Renault accounts. Mindshare will work with Suhail Bahwan [...]
