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Top 10 Movers and Shakers 2016

Top 10 Movers and Shakers 2016

1 January kicked off with a bang when Samir Ayoub suddenly resigned as CEO of Mindshare MENA after 17 years in the role. No explanation by him or the agency was given into his departure, but the agency had hit turbulence in 2015 with the arrival of Filip Jabbour as the first CEO of GroupM MENA […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

A year ago, Samir Ayoub was regional CEO of Mindshare, a role he had held for 17 years. Then the WPP media agency was thrown into turmoil. In November, Mindshare’s star regional account, the Japanese automotive manufacturer Nissan, put its planning and buying out to pitch, and in March it left its agency of six years […]

Nissan reviews regional media brief

Nissan reviews regional media brief

Japanese international car manufacturer Nissan is reviewing its multi-million dollar media planning and buying account in the Middle East following a six-year partnership with Mindshare. The successful agency will begin working with Nissan from the start of the next financial year, which kicks off on April 1. The incumbent, Mindshare MENA, is pitching for the […]

Mindshare promotes Hassan Al Hindy as head of trading for UAE

Mindshare promotes Hassan Al Hindy as head of trading for UAE

He joined the agency in 2008 and was senior manager – exchange until the development.

UM MENA appoints Rasha Rteil as head of innovation

UM MENA appoints Rasha Rteil as head of innovation

She was with Mindshare MENA in her last assignment.

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

Hassan Shoker moves from Mindshare to PHD

Hassan Shoker moves from Mindshare to PHD

He was senior director – trading, Mindshare MENA. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity. Shoker was at […]

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Boye Balogun moves from Mindshare, to head new venture Future Tech Media

Former regional head of digital to take up concurrent role as managing partner at Plan Digital.

Mindshare wins Danone’s media duties

Mindshare wins Danone’s media duties

  The company has consolidated media for its three units with one agency in GCC and the Levant, following a multi-agency pitch. Mindshare has won the media duties across three Danone units Alsafi Danone, Danone Nutricia and Danone Waters for the year 2015, following a three-way pitch. The mandate includes digital. As reported by Campaign Middle East, […]