A year ago, Samir Ayoub was regional CEO of Mindshare, a role he had held for 17 years. Then the WPP media agency was thrown into turmoil. In November, Mindshare’s star regional account, the Japanese automotive manufacturer Nissan, put its planning and buying out to pitch, and in March it left its agency of six years […]
Japanese international car manufacturer Nissan is reviewing its multi-million dollar media planning and buying account in the Middle East following a six-year partnership with Mindshare. The successful agency will begin working with Nissan from the start of the next financial year, which kicks off on April 1. The incumbent, Mindshare MENA, is pitching for the […]
He joined the agency in 2008 and was senior manager – exchange until the development.
She was with Mindshare MENA in her last assignment.
OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]
He was senior director – trading, Mindshare MENA. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity. Shoker was at […]
Former regional head of digital to take up concurrent role as managing partner at Plan Digital.
The company has consolidated media for its three units with one agency in GCC and the Levant, following a multi-agency pitch. Mindshare has won the media duties across three Danone units Alsafi Danone, Danone Nutricia and Danone Waters for the year 2015, following a three-way pitch. The mandate includes digital. As reported by Campaign Middle East, […]
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]
Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters – will consolidate media planning and buying responsibility […]