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The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

Review of the Year 2016: Riding the Storm

Review of the Year 2016: Riding the Storm

The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]

The only way is ethics

The only way is ethics

The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region. The Advertising Business Group is made up of major clients, media and agencies. Its chairman, […]

‘We’re not interested in volume, but in performance’

‘We’re not interested in volume, but in performance’

Besides expanding in the Middle East, its second-fastest growing market, Cheil will look to build digital planning and buying capabilities globally, and continue to scout for acquisitions, says global COO Michael Kim.

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

Sony Xperia Z3 urges consumers to 'Demand Great'

Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain […]

Emirates launches new global brand platform

Emirates launches new global brand platform

Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline […]

Jawad takes the reins at Horizon Draftfcb

Jawad takes the reins at Horizon Draftfcb

Horizon Draftfcb has continued its managerial reshuffling with the appointment of Mazen Jawad as head of the agency’s UAE operation. Jawad, who was previously deputy managing director of the Dubai-based outfit, replaces Eddy Azzam as managing director. It is not known why Azzam has been replaced. Jawad’s appointment follows the departure of creative director Michael […]

Amsterdam-based DAY launches Middle East operation

Amsterdam-based DAY launches Middle East operation

Amsterdam-based agency DAY has officially opened its Middle East operation, 12 months after it first arrived in the region. The agency, which also has an office in New York, will be based out of Dubai and has an in-house creative team of seven. The agency says that its roster of launch clients includes projects for […]