All Entries Tagged With: "Middle East"
Emirates launches new global brand platform
Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline [...]
Jawad takes the reins at Horizon Draftfcb
Horizon Draftfcb has continued its managerial reshuffling with the appointment of Mazen Jawad as head of the agency’s UAE operation. Jawad, who was previously deputy managing director of the Dubai-based outfit, replaces Eddy Azzam as managing director. It is not known why Azzam has been replaced. Jawad’s appointment follows the departure of creative director Michael [...]
Amsterdam-based DAY launches Middle East operation
Amsterdam-based agency DAY has officially opened its Middle East operation, 12 months after it first arrived in the region. The agency, which also has an office in New York, will be based out of Dubai and has an in-house creative team of seven. The agency says that its roster of launch clients includes projects for [...]
