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WPP's man in Beirut

WPP’s man in Beirut

Roy Haddad, WPP’s director for the Middle East and North Africa, talks GroupM, JWT Dubai, and the problems facing the market It’s late morning in Beirut and Roy Haddad is swinging around a lightsaber. “My kids got it for me for my 50th birthday,” he says, the weapon’s distinctive hum rising in pitch with every […]

Ghossoub resigns as Menacom chairman and CEO

Ghossoub resigns as Menacom chairman and CEO

Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]

Wunderman restructures and weighs up acquisitions

Wunderman restructures and weighs up acquisitions

Wunderman is eyeing up a number of acquisitions across the Middle East and North Africa as it seeks to drive its regional operations forward. The agency, which is part of Menacom in the region and has traditionally specialised in direct marketing, is also restructuring, with a number of key appointments being made. Amongst them is […]

Badreddine takes over as CEO of Y&R MENA

Badreddine takes over as CEO of Y&R MENA

Nagib Badreddine has taken over as CEO of Y&R MENA. He takes the reins from Nassib Boueri, who has held the duel roles of CEO of both Y&R and Wunderman since March 2010. Boueri will now concentrate solely on Wunderman. Badreddine arrives from JWT in Beirut, where he was chief strategy officer for the group. […]

Intermarkets forms partnership with VML

Intermarkets forms partnership with VML

Ad agency Intermarkets has joined forces with US-based digital marketing agency VML. The partnership means that Intermarkets is now known as Intermarkets|VML, with the move representing VML’s first venture in the Middle East. Both agencies are part of WPP. Georges Maalouf, CEO at Intermarkets|VML, said the new entity would have full access to all of […]