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Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe. In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Advertising Agency of the Year 2015: J. Walter Thompson Cairo

Advertising Agency of the Year 2015: J. Walter Thompson Cairo

Standout work, innovation, a titanium at Cannes and a string of new business wins ensured that J. Walter Thompson Cairo stood out from the crowd in 2015 It’s been a tough year for creative agencies, with a shrinking market, lower budgets and pressure to produce more with less. Yet J. Walter Thompson Cairo hit the […]

‘Conversations have changed in the last three years’

‘Conversations have changed in the last three years’

The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]

First impressions...

First impressions…

We must win awards for global brands that one day will make us the global hub for their business, says the author. Do first impressions still matter? Hell yeah? You’ll never get a second one. I am new to the region so I’ve been asked to talk about my first impressions of the industry here. […]

Phil Lynagh moves to gyro as regional managing director

Phil Lynagh moves to gyro as regional managing director

He was in a similar capacity at Tag until September 2014.  Phil Lynagh has joined gyro, the US-headquartered B2B specialist  that bills itself as a ‘global ideas shop’, as regional managing director (MENA). He moved from Tag in end-September after a stint of three and a half years in a similar capacity, and joined gyro on 2 October. […]

MediaVest adds Wrigley brands to portfolio

MediaVest adds Wrigley brands to portfolio

Media agency for Mars will now handle all Wrigley brands. The account moves from OMD. Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD. MediaVest, which has handled media planning and buying for Mars, will […]

Anta – Keep Moving

Anta – Keep Moving

Regal International, which represents Anta (China’s largest sportswear brand) in the region, approached Moloobhoy &  Brown to create a series of TV commercials. The resulting work helps launch Anta’s collection of tennis, basketball, running and crossfit sportswear in the Middle East. Project Keep Moving Client Anta/Regal International Agency Moloobhoy & Brown Creative directors Hussain Moloobhoy, […]

Unlocking the power of change

Unlocking the power of change

VivaKi’s chairman for the MENA region, Alex Saber, looks at how media agencies should unlock the power of change in a highly complex media landscape “Over the past decade or so, a maelstrom of change has punctuated the global media industry. Driven by the ever-expanding digital revolution – which, in turn, has led to major […]