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WPP launches Geometry in the Middle East

WPP launches Geometry in the Middle East

WPP has launched activation agency Geometry Global in the Middle East. Born out of the merger between WPP agencies OgilvyAction, G2 and JWT Action in June last year, Geometry Global replaces what was OgilvyAction, with the Dubai office acting as a hub for the rest of the region. The other two agencies involved in the […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Ogilvy & Mather takes majority stake in Memac Ogilvy

Ogilvy & Mather takes majority stake in Memac Ogilvy

WPP’s Ogilvy & Mather has taken a majority stake in Memac Ogilvy following protracted negotiations. The exact percentage of the Beirut-headquartered regional network now owned by Ogilvy & Mather has not been disclosed, but a tie-up with Ogilvy & Mather in 1998 had originally led to WPP owning 40 per cent of the company. Speaking […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

JWT Cairo celebrates Jay Chiat grand prix

JWT Cairo celebrates Jay Chiat grand prix

JWT Cairo has won a grand prix at one of the most prestigious strategic advertising awards in the world. The agency walked off with one of only two grands prix awarded and also struck gold at the Jay Chiat Awards for Strategic Excellence in Advertising. The accolades were for JWT Cairo’s ‘Fakka’ campaign for Vodafone […]

Al Safi Danone calls pitch for Iraqi ad brief

Al Safi Danone calls pitch for Iraqi ad brief

Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country. The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will last […]

Records tumble at Cannes

Records tumble at Cannes

Y&R Dubai and JWT Cairo struck gold in the south of France, whilst the region as a whole had its best Cannes Lions festival ever, bringing home 31 Lions. A week on the Promenade de la Croisette and all is well with the world once more. Another record-breaking year, the first gold for Egypt, and a dominating […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

King Khalid Foundation – Some things can't be covered

King Khalid Foundation – Some things can’t be covered

The abuse of women is a taboo subject in Saudi Arabia. Nobody really knows the statistics, but an estimated 92 per cent of married women are abused, although others believe the figure to be much lower. This is why Memac Ogilvy approached the King Khalid Foundation with the idea of bringing women’s abuse to the […]