All Entries Tagged With: "Memac Ogilvy"
Coca-Cola – Sprite Cricket Stars
The outdoor and promo & activation grand prix winner at this year’s Dubai Lynx was ‘Sprite Cricket Stars’ for Coca-Cola. Created by Memac Ogilvy and sister agency OgilvyAction, Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers into cricket stars.
Memac Ogilvy drives off with Volkswagen account
Volkswagen has awarded its creative advertising account for the GCC and Levant to Memac Ogilvy following a final two-way agency shootout. The win brings to a close a pitch process that began in May, with Memac Ogilvy taking over the account from previous incumbent DDB. Speaking of the appointment, Mona El-Mahdi, brand communications manager at [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
The Economist – Conversations
The Economist has launched a new campaign called ‘Conversations’, which is part of its drive to encourage intellectually curious audiences in the Middle East and Africa to “Join the global conversation”. The campaign invites readers to take part in global conversations by illustrating two thought-provoking, often controversial, sides of an argument and urging people to [...]
Leo Burnett scoops lion’s share of GM’s ad business
General Motors has consolidated the majority of its regional ad business into Leo Burnett. The decision follows GM’s calling of a wide-ranging review earlier this year, which led to a multi-faceted pitch that included most of the major advertsising networks and a handful of independents. Leo Burnett, which was an incumbent on most of GM’s [...]
Region wins six Lions at Cannes
The Middle East and North Africa has had its most successful night of this year’s Cannes festival, bringing home six Lions in the press and cyber categories. Once again, Y&R Dubai has led the charge, winning a print silver for its ‘Polar Bear’ (pictured), ‘Walrus’, ‘Reindeer’ and ‘Pelican’ work for Neenah Paper. The agency also [...]
Memac stands alone in cyber shortlist
It’s been another disappointing morning for the region at Cannes, with Memac Ogilvy Dubai the only agency to receive any nominations in the cyber and design shortlists. Memac has two shortlists, one each for its ‘Resize-a-room’ (pictured) and ‘Musical shelves’ online campaigns, both of which are for Ikea. There are no shortlisted entries in the [...]
Region stumbles as Cannes kicks off
It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning. The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to [...]
Toblerone – Sweet somethings
Toblerone is all about sharing, so to boost real on-brand engagement Memac Ogilvy created ‘Toblerone ❤ Arabia’. The fan page lets people share something different – a ‘Sweet Something’ greeting. These friendly greetings play on a popular behaviour (posting on a friend’s wall) and include playful animations. By sharing something positive, fans get the chance [...]
Seductive viral video promotes Portfolio Night
A viral video featuring a speech made up of 30 advertising slogans is hoping to seduce young people to join the region’s advertising industry. Created for Portfolio Night 8, which is taking place on 20 May at venues across the region, the spot was shot, edited and delivered by production company Muddville in three days. [...]
