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Memac Ogilvy appoints Paul Shearer chief creative officer

Memac Ogilvy appoints Paul Shearer chief creative officer

Shearer joins from Enter (HMDG) UK, taking over from Ossama El-Kaoukji who moves into a consultative role. Memac Ogilvy has announced the appointment of Paul Shearer as the group’s new chief creative officer (CCO). Shearer brings with him 25 years of experience in advertising and moves from Enter (HMDG) UK. In past assignments, he has worked with Wieden+Kennedy, Arnold, BBH and Nitro. He will be […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Coca-Cola celebrates the spirit of sharing in Lebanon

Coca-Cola celebrates the spirit of sharing in Lebanon

Watch the campaign conceptualised by Memac Ogilvy Dubai here. Coca-Cola has launched a campaign in Lebanon that’s currently on air. The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the […]

Al Jazeera makes a positioning statement with ‘human’ stories

Al Jazeera makes a positioning statement with ‘human’ stories

Watch the campaign conceptualised by Memac Ogilvy here. Al Jazeera English launched what is billed as its first global brand campaign, and largest marketing push till date, in South Africa on 3 November with the slogan ‘Hear the Human Story’. The campaign, which will run in 12 countries over the next six weeks, has been conceptualised by […]

WPP launches Geometry in the Middle East

WPP launches Geometry in the Middle East

WPP has launched activation agency Geometry Global in the Middle East. Born out of the merger between WPP agencies OgilvyAction, G2 and JWT Action in June last year, Geometry Global replaces what was OgilvyAction, with the Dubai office acting as a hub for the rest of the region. The other two agencies involved in the […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Ogilvy & Mather takes majority stake in Memac Ogilvy

Ogilvy & Mather takes majority stake in Memac Ogilvy

WPP’s Ogilvy & Mather has taken a majority stake in Memac Ogilvy following protracted negotiations. The exact percentage of the Beirut-headquartered regional network now owned by Ogilvy & Mather has not been disclosed, but a tie-up with Ogilvy & Mather in 1998 had originally led to WPP owning 40 per cent of the company. Speaking […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

JWT Cairo celebrates Jay Chiat grand prix

JWT Cairo celebrates Jay Chiat grand prix

JWT Cairo has won a grand prix at one of the most prestigious strategic advertising awards in the world. The agency walked off with one of only two grands prix awarded and also struck gold at the Jay Chiat Awards for Strategic Excellence in Advertising. The accolades were for JWT Cairo’s ‘Fakka’ campaign for Vodafone […]