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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

Top 10 Movers and Shakers 2016

Top 10 Movers and Shakers 2016

1 January kicked off with a bang when Samir Ayoub suddenly resigned as CEO of Mindshare MENA after 17 years in the role. No explanation by him or the agency was given into his departure, but the agency had hit turbulence in 2015 with the arrival of Filip Jabbour as the first CEO of GroupM MENA […]

MediaCom launches Kuwait operation

MediaCom launches Kuwait operation

MediaCom has expanded its operations in the Middle East and North Africa with the opening of an office in Kuwait. The move comes on the back of new business wins in the country, including National Bank of Kuwait, Dairy Queen and Al Wazzan. The Kuwait office will offer media planning and buying as well as […]

The future of media

The future of media

Forget algorithms, the really interesting future of media is not people or processes, it is places, says Daniel Thompson In a few years’ time all media buyers will have been replaced by algorithms and the media agency as we know it will not exist. Mobile will have taken over the world and print advertising will […]

Whatever happened to those games of chance?

Whatever happened to those games of chance?

Nick Barron is CEO of MediaCom MENA In 1831 Charles Darwin boarded HMS Beagle and departed on a voyage around the world. His thirst for knowledge and his curiosity would take five years of physical endeavour that in the end resulted in a revolutionary thesis – The Origin of Species. At the heart of which […]

Etihad calls global media review

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Integrating in real time, sans boundaries

Integrating in real time, sans boundaries

The author ponders over what everyone will watch on the fantastic new products being launched. Happy New Year everyone, and what a year it promises to be! Reports out of CES 2015 in Las Vegas suggest that thinner, faster and more connected is still the driving force behind new technologies. It’s ironic that what we […]

#Predictions2015: The year ahead for media specialists

#Predictions2015: The year ahead for media specialists

MediaCom’s Nick Barron makes the case for creative and media agencies becoming closer allies to produce a full solution, like in the past.

Digital Essays 2014: Predicting long-term user behaviour

Digital Essays 2014: Predicting long-term user behaviour

The infinite data out there is already redefining how products are going to be marketed to us in the near future, says Daniel Vaczi. The shift in the approach Predicting consumer behaviour has never been an easy task. In the past it was based on surveys, panels, interviews, etc, which gives a vague idea of […]