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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Emirates airline renews contract with Havas through to 2020

Emirates airline renews contract with Havas through to 2020

Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led […]

Khaleej Times is making grand plans to change and expand

Khaleej Times is making grand plans to change and expand

Khaleej Times is the UAE’s oldest paper, so you might be forgiven for thinking it is also the country’s most old-fashioned. But with 30 per cent more web traffic than its nearest competition, according to monitoring firm Effective Measure, its management say it is the most popular news website among the population. It must still […]

Exclusive: MEC MENA names Neil Hardwick as CEO

Exclusive: MEC MENA names Neil Hardwick as CEO

WPP media agency MEC has today named Neil Hardwick as CEO for the Middle East and North Africa. The announcement was made by Alastair Aird, global chief operating officer and chairman for EMEA. Hardwick joins MEC from a position as CEO of GroupM Russia. Aird said: “I’m delighted that Neil is joining the MEC family. He is a […]

The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

Having been in the business for about 20 years, I have seen all aspects of media changing. Way back in 1999 I knew that eventually the internet would be the only medium that will survive the test of time. Modes of access will be different, so you could consume movies on your television but the […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

UAE Environment minister says media can make change part of citizens' daily behaviour

UAE Environment minister says media can make change part of citizens’ daily behaviour

By Riyad Awais “Media plays an important role in delivering information to everyone in a simplified way,” said Dr. Thani Ahmed Al Zeyoudi, the UAE’s Minister of Climate Change and Environment, speaking on the sidelines of the International Government Communication Forum in Sharjah. “As a government, we look forward to working with the different forms of […]

Muhammad Yunus: media can "change the discourse" to help eradicate poverty

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

By Anna Abou Zeid Nobel Peace Prize winner Muhammad Yunus spoke today at the International Government Communication  Forum (IGCF)  in Sharjah on the importance of fostering a culture of entrepreneurship among youth. The pioneer of microcredit loans, whose goal is to eradicate poverty from the world, told Campaign Middle East that the media industry has an […]

OMG's Hearts & Science announces first account win: Americana Group

OMG’s Hearts & Science announces first account win: Americana Group

Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]