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Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]

Publicis Media’s Starcom wins Etisalat Misr Account

Publicis Media’s Starcom wins Etisalat Misr Account

  Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr […]

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego's MENA media account

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account

This article was updated on December 24, 2017, to include a statement from Lego. Both the incumbent Dentsu Aegis Network media agency Vizeum and Interpublic’s Initiative are claiming to represent Danish toy brand Lego in the MENA region. In Campaign‘s December 3 issue we reported that Lego had awarded its global brief to Initiative. However, we […]

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]

MCN promotes Joe Nicolas to  regional managing director of UM

MCN promotes Joe Nicolas to regional managing director of UM

MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral part of “leading UM towards becoming the largest and the number one media agency in the region – developing […]

OMD Predicts speakers will explore future of personalised communications

OMD Predicts speakers will explore future of personalised communications

OMD has revealed more details about OMD Predicts, its annual thought-leadership conference. The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as […]

Initiative wins Carlsberg media account

Initiative wins Carlsberg media account

IPG agency Initiative has won the global account for Danish beverage company Carlsberg Group, including in  Middle East markets. Carlsberg told Campaign UK: “Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, […]

Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]