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UAE Environment minister says media can make change part of citizens' daily behaviour

UAE Environment minister says media can make change part of citizens’ daily behaviour

By Riyad Awais “Media plays an important role in delivering information to everyone in a simplified way,” said Dr. Thani Ahmed Al Zeyoudi, the UAE’s Minister of Climate Change and Environment, speaking on the sidelines of the International Government Communication Forum in Sharjah. “As a government, we look forward to working with the different forms of […]

Muhammad Yunus: media can "change the discourse" to help eradicate poverty

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

By Anna Abou Zeid Nobel Peace Prize winner Muhammad Yunus spoke today at the International Government Communication  Forum (IGCF)  in Sharjah on the importance of fostering a culture of entrepreneurship among youth. The pioneer of microcredit loans, whose goal is to eradicate poverty from the world, told Campaign Middle East that the media industry has an […]

OMG's Hearts & Science announces first account win: Americana Group

OMG’s Hearts & Science announces first account win: Americana Group

Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

Why Zee Entertainment is launching its Big FM radio station in the UAE

Why Zee Entertainment is launching its Big FM radio station in the UAE

Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE. On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]

Top 10 Media Milestones 2016

Top 10 Media Milestones 2016

1 7Days closes down By all accounts 2016 has been a dire year for UAE print, but nothing was quite as saddening for the industry as closure of daily tabloid 7Days. Despite the newspaper – and its enduringly popular letters page – having a strong online presence, CEO Mark Rix said it had proved impossible to […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Doha News blocked in Qatar

Doha News blocked in Qatar

Online news site Doha News has been blocked in its home country of Qatar, allegedly because of licensing issues. On 30 November the site reported that it had been blocked by Qatar’s two telecoms providers, but a reason had not been given. It has since come to light, the site reports, that licensing issues could be […]