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Top 10 Media Milestones 2016

Top 10 Media Milestones 2016

1 7Days closes down By all accounts 2016 has been a dire year for UAE print, but nothing was quite as saddening for the industry as closure of daily tabloid 7Days. Despite the newspaper – and its enduringly popular letters page – having a strong online presence, CEO Mark Rix said it had proved impossible to […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Doha News blocked in Qatar

Doha News blocked in Qatar

Online news site Doha News has been blocked in its home country of Qatar, allegedly because of licensing issues. On 30 November the site reported that it had been blocked by Qatar’s two telecoms providers, but a reason had not been given. It has since come to light, the site reports, that licensing issues could be […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

A year ago, Samir Ayoub was regional CEO of Mindshare, a role he had held for 17 years. Then the WPP media agency was thrown into turmoil. In November, Mindshare’s star regional account, the Japanese automotive manufacturer Nissan, put its planning and buying out to pitch, and in March it left its agency of six years […]

MEC wins Rainbow

MEC wins Rainbow

FrieslandCampina, the dairy company behind Rainbow milk, has appointed WPP’s MEC for its strategic planning and offline buying in Europe, the Middle East and Africa. WPP sibling Essence and Dutch shop Pervorm will handle digital media planning and online procurement. In a release about the appointment of media agencies, the company said it “seeks to […]

Palestinian advertising mirrors business culture

Palestinian advertising mirrors business culture

In the beginning there were billboards. Hoardings and signage began to spring up in earnest along roadsides and on the walls of the West Bank and Gaza in the 1990s. The messaging on them is feature-led, crowded and typical of a unique media market. Currently there is one stand-out billboard in the West Bank, for […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

It's time to rethink the 80:20 split of production versus media

It’s time to rethink the 80:20 split of production versus media

Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

Where now for people meters?

Where now for people meters?

Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]