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MENA Report 2018: Egypt

MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar Visit OMD Egypt’s site here. What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in […]

IAS Media's Ali Asgar Mir discusses the industry's future as he makes list of top Indian business owners

IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners

Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]

Data is talking... but are we listening?

Data is talking… but are we listening?

In the age of immediacy and action, are we missing the point when it comes to using data effectively? By Farah Moumneh Farah Moumneh is head of analytics and strategy at OMD Do you remember what you were doing on January 15, 2009? If you were a man named Chesley “Sully” Sullenberger, then you would […]

Alex Saber’s lessons from the ladder

Alex Saber’s lessons from the ladder

With 25 years of experience, the Publicis Media chairman says people, empowerment and trust are essential This year marks a milestone in what has been an exciting and fulfilling career for me: a quarter of a century as an industry veteran. When I think about my career, I can’t help but be inspired by a […]

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]

Publicis Media’s Starcom wins Etisalat Misr Account

Publicis Media’s Starcom wins Etisalat Misr Account

  Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr […]

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego's MENA media account

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account

This article was updated on December 24, 2017, to include a statement from Lego. Both the incumbent Dentsu Aegis Network media agency Vizeum and Interpublic’s Initiative are claiming to represent Danish toy brand Lego in the MENA region. In Campaign‘s December 3 issue we reported that Lego had awarded its global brief to Initiative. However, we […]

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]