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Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

MEC CEO Mohan Nambiar quits

MEC CEO Mohan Nambiar quits

WPP’s Mohan Nambiar has resigned as CEO of MEC after 23 years. Nambiar has been with the media agency since its inception  in 1993. In a statement released by WPP, the global media giant said: “It’s with great sadness that we confirm that Mohan Nambiar, MEC and WPP veteran for 23 years, has decided to leave […]

MEC wins Rainbow

MEC wins Rainbow

FrieslandCampina, the dairy company behind Rainbow milk, has appointed WPP’s MEC for its strategic planning and offline buying in Europe, the Middle East and Africa. WPP sibling Essence and Dutch shop Pervorm will handle digital media planning and online procurement. In a release about the appointment of media agencies, the company said it “seeks to […]

Campaign graduates 2016: Nagham Samy

Campaign graduates 2016: Nagham Samy

Age: 24 Degree: Chemical engineering, American University of Sharjah, 2015 Position: Social media executive, Wavemaker (MEC) Many people seem to think that the community management aspect of social media will shift from the social media teams to chatbots and in-house brand teams. But, while the customer care answers may be standard, what about the mine […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Ghossoub resigns as Menacom chairman and CEO

Ghossoub resigns as Menacom chairman and CEO

Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]

MEC MENA awarded Kansai Nerolac’s media duties

MEC MENA awarded Kansai Nerolac’s media duties

Move follows over six months of ‘consultation’ with multiple agencies; mandate covers planning and buying across GCC. MEC MENA has been awarded the media planning and buying duties of Kansai Paints Middle East. This follows six months of consultation involving multiple agencies on the brand’s expansion strategy for the region. MEC’s mandate covers GCC markets. […]

‘We are not buying the space; we are buying the audience’

‘We are not buying the space; we are buying the audience’

Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]