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Top 10 (and a bit) movers and shakers in 2017

Top 10 (and a bit) movers and shakers in 2017

1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

Digital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA

Digital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA

With the acquisition of Souq by Amazon and the launch of Noon, everyone is talking about ecommerce. Brick-and-mortar players want to tap into it and even big FMCGs are embracing direct-to-consumer (DTC) channels. But with this rapid transformation comes big conversations. Big words are thrown in the air – first party data here, DMPs there, […]

Going beyond the pink ribbon - MEC'S Pink Team raises awareness for breast cancer.

Going beyond the pink ribbon – MEC’S Pink Team raises awareness for breast cancer.

Every year, the Pink Team at MEC MENA come together to raise awareness for breast cancer. The initiative, which started 2 years ago, goes beyond education and encourages women to take action and book a clinical breast exam. This year’s theme #DidYouGetTheMammo  takes a more emotional approach. As everyone knows someone who has been affected […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by […]

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

By (L to R) Georgine Hajjar (creative strategist), Marie Abiad (strategic planning director) and Kinda Al Issa (director of partnership & experience), MEC Big data. AI. Machine learning. Real-time data. We have become an industry obsessed with data. We have created algorithms, built dashboards, and developed analytical models in our quest to strengthen our strategies […]

Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Exclusive: MEC MENA names Neil Hardwick as CEO

Exclusive: MEC MENA names Neil Hardwick as CEO

WPP media agency MEC has today named Neil Hardwick as CEO for the Middle East and North Africa. The announcement was made by Alastair Aird, global chief operating officer and chairman for EMEA. Hardwick joins MEC from a position as CEO of GroupM Russia. Aird said: “I’m delighted that Neil is joining the MEC family. He is a […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]