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As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

There has been a worrying drop-off in the number of titles being audited in the UAE, raising concerns of exaggerated circulation claims and unethical accounting practices. Rana Hariz, Middle East director of BPA Worldwide, the US-based third-party verification company that has been ensuring regional publishers can prove their numbers, says: “A dozen titles have resigned […]

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

OOX signs up Kijamii, Promo Media and Savoir Flair

OOX signs up Kijamii, Promo Media and Savoir Flair

Online ad monitoring service OOXmonitor has added a new advertising agency and publisher to its client list. Cairo-based digital native advertising agency Kijamii has signed-up, along with Egyptian media house Promo Media, and Savoirflair.com. “We aim to provide Kijamii an unparalleled database of advertising data and insights to help them win new business and build […]

At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

On 13 October, the PR Measurement Summit returned to Dubai for the first time in several years. But the themes were familiar. Many speakers at the summit were still lamenting the prevalence of advert- ising value equivalents (AVEs) as a measure of PR success. Mazen Nahawi, CEO of Carma, the measurement firm that organises the […]

Where now for people meters?

Where now for people meters?

Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]