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MCN promotes Joe Nicolas to  regional managing director of UM

MCN promotes Joe Nicolas to regional managing director of UM

MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral part of “leading UM towards becoming the largest and the number one media agency in the region – developing […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

MullenLowe MENA names Matt Butterworth managing director

MullenLowe MENA names Matt Butterworth managing director

After  seven months as the regional director of digital and integration, Matthew Butterworth has been promoted to managing director of  MullenLowe MENA. A statement from the agency says Butterworth has been championing the coming of the Digital Age since his early days in advertising at Publicis London, Amaze and McCann UK. Butterworth said: “My simple aim […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

#Predictions2015: The year ahead for integration

#Predictions2015: The year ahead for integration

Integration is a powerful and graceful animal to watch in motion, but it is also needy and hungry, underlines MCN’s Tom Roychoudhury.

MCN's Promoseven 360 ropes in James Welch as managing director

MCN’s Promoseven 360 ropes in James Welch as managing director

He moved from Apac into the newly created role two months ago; expected to bolster integrated offering with digital, shopper experience. Middle East Communication Network (MCN) agency Promoseven 360 has appointed James Welch as managing director, a newly created position. In his last assignment, Welch was managing director of WPP’s digital consultancy Media Innovation Group, across Asia Pacific. […]

FP7 expands into Iraq with Erbil office

FP7 expands into Iraq with Erbil office

FP7 has expanded its regional operations into Iraq with the opening of an office in Erbil. Although based in the autonomous Kurdish region of northern Iraq, the new FP7 office will serve as a hub for the entire country, supporting international clients such as Ford, Coca-Cola, Sony Mobile and Nestlé. The new office is to […]

Weber Shandwick opens Kuwait office

Weber Shandwick opens Kuwait office

PR agency Weber Shandwick has opened a fully branded office in Kuwait. The agency had previously operated in the country via an independent internal division of its sister advertising agency, FP7 Kuwait, called Promoseven/Weber Shandwick. It is now a fully branded Weber Shandwick office operating and reporting to the agency’s Middle East and North Africa […]

MCN launches digital support agency

MCN launches digital support agency

MCN has launched a new integrated services and technology agency that will offer key digital support across the group’s UM, Initiative and Magna brands. Called Platform5, the new entity will be headquartered in MCN’s Hive building in Dubai and will be led by general manager Mohamad Itani. The agency has been created in response to […]