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McDonald's – Tastes of the world

McDonald’s – Tastes of the world

McDonald’s ‘Tastes of the world’ is back, with the three-month campaign a continuation of last year’s popular format where foreign TV shows and movies are given a twist by adding a dubbed message. The TV campaign is supported by digital, in-store, radio, outdoor and print executions. Project Tastes of the world Client McDonald’s Creative agency […]

OMD lands McDonald’s media brief

OMD lands McDonald’s media brief

McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt. OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ […]

McDonald's – A Day Offline

McDonald’s – A Day Offline

Following the success of last year’s ‘Family Time Forever’ campaign, this year McDonald’s introduces ‘A Day Offline’, an initiative which encouraged families across the GCC to turn off their mobile phones, computers and TV sets for one day on 28 September. Project A Day Offline Client McDonald’s Creative agency Leo Burnett Dubai Regional executive creative […]

Asda’a Burson-Marsteller lands McDonald’s' regional PR brief

Asda’a Burson-Marsteller lands McDonald’s’ regional PR brief

Asda’a Burson-Marsteller has won the regional public relations account for McDonald’s. The win follows a competitive pitch and a final two-way shoot-out, with Asda’a now handling all GCC-wide regional assignments for the fast food giant. Weber Shandwick is retained for certain individual markets. Tarek El Kady, regional marketing director for MEA at the McDonald’s Middle […]

McDonald’s reviews public relations brief

McDonald’s reviews public relations brief

McDonald’s has called a review of its public relations account in the Gulf. The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo […]

McDonald's – Family Time Forever

McDonald’s – Family Time Forever

McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital […]

McDonald's – Be Grand

McDonald’s – Be Grand

For the first time in McDonald’s’ history, three different chicken sandwiches have been launched at the same time as part of the fast food giant’s ‘Premium Chicken’ line. The objective of this campaign from Leo Burnett is to introduce the three sandwiches, whilst making a concerted effort to educate customers about the different ingredients in […]

McDonald's – Big Mac Epic Story/Chant

McDonald’s – Big Mac Epic Story/Chant

The second part of Leo Burnett Dubai’s first campaign for McDonald’s has broken, with the TVC ‘Chant’ to run for three weeks across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. The Big Mac chant of ‘two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun’ is featured in the […]

McDonald's drops FP7 for Leo Burnett

McDonald’s drops FP7 for Leo Burnett

McDonald’s has taken its regional creative account out of FP7 and handed it to Leo Burnett without a pitch. The move, which has been confirmed by both agencies, follows FP7’s retention of the McDonald’s account last October after a fiercely-fought final two-way shoot-out between the same two agencies. It is not known why FP7 has […]

McDonald's – World Cup

McDonald’s – World Cup

Evidently people change their nationality during the World Cup, making them more loyal to the country they are supporting than the country’s real citizens. That’s the insight that FP7 has latched on to with its new campaign for McDonald’s. Project World Cup Client McDonald’s Creative agency FP7 Dubai Production company The Works, Beirut Director Enrico