OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]
Campaign US rounds up 37 commercials from Sunday’s big game.
Campaign conceptualised by DDB Singapore will see sunrise being live-streamed through the day from 16 cities including Dubai and Istanbul.
McDonald’s ‘Tastes of the world’ is back, with the three-month campaign a continuation of last year’s popular format where foreign TV shows and movies are given a twist by adding a dubbed message. The TV campaign is supported by digital, in-store, radio, outdoor and print executions. Project Tastes of the world Client McDonald’s Creative agency […]
McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt. OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ […]
Following the success of last year’s ‘Family Time Forever’ campaign, this year McDonald’s introduces ‘A Day Offline’, an initiative which encouraged families across the GCC to turn off their mobile phones, computers and TV sets for one day on 28 September. Project A Day Offline Client McDonald’s Creative agency Leo Burnett Dubai Regional executive creative […]
Asda’a Burson-Marsteller has won the regional public relations account for McDonald’s. The win follows a competitive pitch and a final two-way shoot-out, with Asda’a now handling all GCC-wide regional assignments for the fast food giant. Weber Shandwick is retained for certain individual markets. Tarek El Kady, regional marketing director for MEA at the McDonald’s Middle […]
McDonald’s has called a review of its public relations account in the Gulf. The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo […]
McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital […]
For the first time in McDonald’s’ history, three different chicken sandwiches have been launched at the same time as part of the fast food giant’s ‘Premium Chicken’ line. The objective of this campaign from Leo Burnett is to introduce the three sandwiches, whilst making a concerted effort to educate customers about the different ingredients in […]