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Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]

Sasan Saeidi leaves FP7 to become Gulf CEO of J. Walter Thompson

Sasan Saeidi leaves FP7 to become Gulf CEO of J. Walter Thompson

J. Walter Thompson has announced the appointment of Sasan Saeidi, previously managing director of FP7, as CEO for the agency’s Gulf operations, leading the Dubai, Kuwait and Qatar teams. Saeidi took over the role on 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on group pitches and WPP ‘horizontality’ initiatives […]

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]