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Live Love Lebanon – Ministry of Tourism

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Why isn’t the advertising world doing more for Syria?

Why isn’t the advertising world doing more for Syria?

Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]

Etihad to launch biggest ever global brand campaign

Etihad to launch biggest ever global brand campaign

Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi Abu Dhabi has appointed its first CEO following the opening of the office early last year. Ahsan Kahlon, who has quit his role as worldwide account director on automotive brand Jaguar at Spark44 in London, will take up the position at the beginning of May. The Abu Dhabi office was opened following the […]

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi’s new Abu Dhabi office has appointed its first creative director and won its first piece of local business following its opening in April. Barry Brand, who began his careet at BBH in London, arrives at the agency’s UAE operation as creative director after a four-year stint at M&C Saatchi’s Beirut office, where he […]

Zain – The heart of Eid is you

Zain – The heart of Eid is you

M&C Saatchi’s Eid campaign for Zain asks whether you have ever wondered what Eid is about? In the TVC, Zain tells the story of Eid in a book that summarizes it in a powerful sentence. More than 35 people from across the Arab world took part in the commercial to celebrate Eid and share what […]

Etihad launches new global TV campaign

Etihad launches new global TV campaign

Etihad has launched its first global TVC since the account was won by M&C Saatchi in February. Filmed at the beaches of Saadiyat Island in Abu Dhabi, the TVC will be shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, France, Germany, Ireland, […]

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi is in the process of recruiting a CEO and creative director for its new operation in Abu Dhabi. The agency, which is setting up an office in the UAE capital following its winning of the global Etihad account in February, already has 15 people in place. Moray MacLennan, the network’s worldwide CEO, said: […]

Leo Burnett leads integrated shortlist

Leo Burnett leads integrated shortlist

Leo Burnett dominates this year’s Dubai Lynx integrated shortlist, with the network’s Beirut, Dubai and Cairo offices responsible for seven of the 10 total entries in the category. Leo Burnett Beirut has been shortlisted for its integrated work for the Brand Protection Group, Cafe Super Brasil, Himaya and No Rights No Women. Leo Burnett’s Dubai […]

mtc touch – Speedy & Amigo

mtc touch – Speedy & Amigo

M&C Saatchi has created a TV, online and print campaign for mtc touch’s 3.9G service. The campaign follows Speedy and his side-kick Amigo, who are on a mission to find anything faster than 3.9G from mtc touch. Project 3.9G Client mtc touch Creative agency M&C Saatchi MENA Regional creative director Samer Younes Creative director Vasyl […]