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Etihad calls global media review

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Nicole Kidman stars in Etihad global ad campaign

Nicole Kidman stars in Etihad global ad campaign

Hollywood actress Nicole Kidman is the star of Etihad’s new global advertising campaign. Created by M&C Saatchi Australia, the campaign sees Kidman star in and provide the narrative for the TVC, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing […]

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

Lexus goads competitors with targeted OOH campaign down under

Lexus goads competitors with targeted OOH campaign down under

Campaign conceptualised by M&C Saatchi Australia.

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

M&C Saatchi expands to Israel with acquisition

M&C Saatchi expands to Israel with acquisition

Agency builds presence in Tel Aviv buying controlling stake in Ben-Natan Golan.M&C Saatchi has opened an office in Israel, following the purchase of a controlling stake in the Tel Aviv-based agency Ben-Natan Golan for an undisclosed sum.

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]

Live Love Lebanon – Ministry of Tourism

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Why isn’t the advertising world doing more for Syria?

Why isn’t the advertising world doing more for Syria?

Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]

Etihad to launch biggest ever global brand campaign

Etihad to launch biggest ever global brand campaign

Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi Abu Dhabi has appointed its first CEO following the opening of the office early last year. Ahsan Kahlon, who has quit his role as worldwide account director on automotive brand Jaguar at Spark44 in London, will take up the position at the beginning of May. The Abu Dhabi office was opened following the […]