Campaign conceptualised by M&C Saatchi Australia.
Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.
Agency builds presence in Tel Aviv buying controlling stake in Ben-Natan Golan.M&C Saatchi has opened an office in Israel, following the purchase of a controlling stake in the Tel Aviv-based agency Ben-Natan Golan for an undisclosed sum.
Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]
Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]
Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]
Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]
M&C Saatchi Abu Dhabi has appointed its first CEO following the opening of the office early last year. Ahsan Kahlon, who has quit his role as worldwide account director on automotive brand Jaguar at Spark44 in London, will take up the position at the beginning of May. The Abu Dhabi office was opened following the […]
M&C Saatchi’s new Abu Dhabi office has appointed its first creative director and won its first piece of local business following its opening in April. Barry Brand, who began his careet at BBH in London, arrives at the agency’s UAE operation as creative director after a four-year stint at M&C Saatchi’s Beirut office, where he […]
M&C Saatchi’s Eid campaign for Zain asks whether you have ever wondered what Eid is about? In the TVC, Zain tells the story of Eid in a book that summarizes it in a powerful sentence. More than 35 people from across the Arab world took part in the commercial to celebrate Eid and share what […]
Etihad has launched its first global TVC since the account was won by M&C Saatchi in February. Filmed at the beaches of Saadiyat Island in Abu Dhabi, the TVC will be shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, France, Germany, Ireland, […]