1 This year marked the end of an era as Etihad Airways dropped M&C Saatchi as its global creative agency after five years. The partnership, ended after a contractual review, put Etihad in the headlines around the world with its campaign featuring Hollywood star Nicole Kidman. In consolation to M&C, Etihad did not re-pitch the account […]
By Eleanor Dickinson Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi after five years, following a review. The United Arab Emirates’ national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division. It is understood that the Abu […]
M&C Saatchi has expanded its Middle East footprint with the opening of an office in Dubai. The move follows the acquisition of boutique agency Expression, with M&C Saatchi taking a majority stake in the business as it looks to aggressively expand across the region. The network already has offices in Abu Dhabi and Beirut. […]
Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]
Hollywood actress Nicole Kidman is the star of Etihad’s new global advertising campaign. Created by M&C Saatchi Australia, the campaign sees Kidman star in and provide the narrative for the TVC, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing […]
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
Campaign conceptualised by M&C Saatchi Australia.
Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.
Agency builds presence in Tel Aviv buying controlling stake in Ben-Natan Golan.M&C Saatchi has opened an office in Israel, following the purchase of a controlling stake in the Tel Aviv-based agency Ben-Natan Golan for an undisclosed sum.
Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]
Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]