RSSAll Entries Tagged With: "marketing"

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

The Middle East is a region of records. Especially Dubai. A visitor to the emirate can arrive at the world’s busiest international airport, before getting straight on to the longest driverless train. The metro will take them past the tallest building, the biggest mall and the highest vertical maze, before reaching the largest indoor ski […]

Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

Behind the scenes: what advertising production companies do

Behind the scenes: what advertising production companies do

Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further Marianne Azhari is regional managing director of Williams Lea Tag When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event […]

Hug's Dajani honoured at World Marketing Congress

Hug’s Dajani honoured at World Marketing Congress

Hussein M Dajani, chief operating officer of Dubai-based hug digital, has been listed among the 50 Most Influential Digital Marketing Leaders at the World Marketing Congress, held in Mumbai. Dajani has more than 15 years of experience, building integrated marketing practices within multinational agencies and on the client side across the Middle East and Africa region. […]

The power of Pokémon

The power of Pokémon

The world’s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, […]

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.  Etihad, which is little more than a […]

BPG Bates to handle Continental in MENA

BPG Bates to handle Continental in MENA

German tyre major relocates marketing responsibility for region to Dubai; agency appointment follows multi-agency pitch. BPG Bates, a part of the BPG Group, has been appointed by Continental, the German premium tyre manufacturer and international automotive supplier, to handle its creative duties in the MENA region. This follows Continental relocating responsibility for marketing in the region from […]

‘For us, each subscriber is important’

‘For us, each subscriber is important’

OSN’s CMO Hamad Malik points to the untapped potential in Saudi Arabia and Egypt for the Pay TV platform, while underlining the role of data in shaping the product and customer experience. What are the challenges for OSN, and the category of Pay TV? If you look at any of the other industries, like say automobiles or FMCG, […]

CES 2015: Marketing and content creation are merging, but consumers don't mind

CES 2015: Marketing and content creation are merging, but consumers don’t mind

The blurring of boundaries caused by the rise of branded content renews the focus on quality content, say speakers. Sarah Shearman reports from Las Vegas.

Campaign makes US foray with digital offering

Campaign makes US foray with digital offering

Advertising and marketing title enters market with the promise, ‘Where creativity meets community’. Launched in the US on 30 September 2014 by its global editor-in-chief Claire Beale (pictured), Campaign seeks to become the first truly digital community for US marketing and advertising communications professionals and will be created by the industry’s leading talent. Designed to celebrate creative […]