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PHD retains DWTC as Huawei expands media brief to Lebanon

PHD retains DWTC as Huawei expands media brief to Lebanon

Two PHD MENA clients have extended their relationship with the media planning and buying network after recently concluded competitive reviews, says the agency. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition and event organiser, has renewed its contract after three successful years with the agency. Huawei, a provider of information and communications technology […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Digital Essays 2014: Life as we don’t know it yet

Digital Essays 2014: Life as we don’t know it yet

A natural born curious, Luca Allam wonders what the future is made of. Depending on your personality or your individual situation, the future is either a source of excitement or cause for anxiety. Either way it rarely leaves anyone indifferent. For businesses, it comes loaded with implications, particularly if they need to be ready to […]