RSSAll Entries Tagged With: "Lowe MENA"

Grey and Lowe MENA win Ferrero advertising brief

Grey and Lowe MENA win Ferrero advertising brief

Italian chocolate and confectionery giant Ferrero has split its regional advertising business between Grey and Lowe MENA following a pitch. The review of the business began in the final quarter of last year, with Grey winning Ferrero’s full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and its Pralines range (Ferrero […]

Mobily – Innovate your World

Mobily – Innovate your World

Lowe MENA has created the latest brand TVC for Mobily, one of Saudi Arabia’s leading telecom operators. The objective of the campaign is to introduce Mobily’s new positioning: ‘Innovate your World’, whilst reinforcing the brand’s image as a pioneering telecom provider. Because of future technologies that Mobily is introducing to the market, it is empowering […]

Burger King – 20 Years Young

Burger King – 20 Years Young

Burger King has released  an “emotional” commercial to celebrate 20 years of Burger King in the Middle East. Shot around Dubai by young directors Sebastian Funke and Jan Vogel and set to a soundtrack by Joe Dickinson of BKP, the pan-Arab ad is rolling out across TV, online and cinema. Project 20 Years Young Client […]

If you want to meet the wizard, practice some magic

If you want to meet the wizard, practice some magic

Mark Lewis is creative director at Lowe MENA “March. It’s always a very exciting, interesting time of year for those of us at creative shops. As for all heads of business: it’s time to count up the final dollar, dirham and dime to ensure the balance sheet looks beefy for the board. To all department […]

Bedi Sohal to represent UAE as press juror at Cannes

Bedi Sohal to represent UAE as press juror at Cannes

Lowe MENA’s executive creative director Komal Bedi Sohal is to be the UAE’s sole jury member at this year’s Cannes Lions International Festival of Creativity. A multiple Cannes Lions winner, Bedi Sohal will be a judge on the press jury. Last year’s juror was Shahir Zag, Y&R’s chief creative officer. “When you move from dreaming […]

Etisalat reactivates creative ad review

Etisalat reactivates creative ad review

Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the […]

Lowe walks off with Burger King account

Lowe walks off with Burger King account

Fast food giant Burger King has awarded its regional advertising account to Lowe MENA following a competitive pitch. An unknown number of agencies had been involved in the review, which was called in April this year and had included Dubai-based incumbent Tonic Communications. Lowe’s task will be to bring “fresh and insightful stories to consumers […]

Lowe and Red Bull form creative partnership

Lowe and Red Bull form creative partnership

Lowe MENA has won the creative advertising account for energy drink Red Bull across the Lower Gulf. The win follows a two-month pitch involving a number of multinational agencies in the Middle East. The pitch was headed by Kastner & Partners, Red Bull’s official international agency network. The incumbent on the account was Saatchi & […]

Arab Business Machine – Teddy Bear Story

Arab Business Machine – Teddy Bear Story

Lowe MENA has created this video in time for Valentine’s Day, once again promoting the iPod Nano for Apple distributor Arab Business Machine. The video follows a forlorn teddy bear as he walks around Dubai unwanted and unloved. The copy reads: “This Valentine’s Day, teddy bears are history. All you need is iPod.” Project Teddy […]

Etisalat Group calls creative advertising pitch

Etisalat Group calls creative advertising pitch

The Etisalat Group has called a pitch for its creative advertising account. The UAE-based group, which looks after all of the telecommunication company’s international operations, said the pitch is in the early stages, with an RFP sent out and proposals received. There is no incumbent on the account. Rehab Ateeq, group communication senior manager, confirmed […]